Modern Love in India
Business Daily
BBC
4.4 • 816 Ratings
🗓️ 21 December 2018
⏱️ 18 minutes
🧾️ Download transcript
Summary
Are dating apps like Tinder speeding up the decline of the arranged marriage in India? Manuela Saragosa speaks to the brains behind three apps competing in what is a gigantic market for hundreds of millions of lonely hearts.
Mandy Ginsberg, chief executive of Match Group, talks about the generational shift they are seeing in Indian attitudes to dating, having just launched the Tinder app there. Priti Joshi, director of strategy at Bumble describes her surprise that Indian millennials seem unconcerned about dating across social castes. And Gourav Rakshit, who runs the more traditional marriage-focused app Shaadi.com, explains why he thinks the scope for Western-style casual dating is still quite limited in his country.
(Picture: Young Indian woman using mobile phone; Credit: triloks/Getty Images)
Transcript
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| 0:00.0 | Hello and welcome to Business Daily from the BBC. I'm Manuela Saragossa. |
| 0:06.3 | Coming up, modern love in India. |
| 0:09.1 | We're still running experiments to see what would make dating palatable to Indians. |
| 0:13.4 | Transplanting dating as it is in the West doesn't seem to be working. |
| 0:17.2 | That's not, though, what dating apps like Tinder and Bumble say, |
| 0:20.8 | but are they driving change in India's dating scene or just part of it? |
| 0:24.9 | That's all in Business Daily from the BBC. |
| 0:56.0 | In the world of the popular internet dating app, Tinder, finding your love interest is a question of swiping left or right on someone's photo. That's a commercial for Tindu, Janpa Janu, Jina Sanho. |
| 0:58.0 | That's a commercial for Tinder in India. |
| 1:00.0 | An attractive Indian woman dances along Mumbai's seafront, |
| 1:03.0 | bumping into eligible young men. |
| 1:06.0 | When she swipes left, they disappear, |
| 1:08.0 | swipe right, and they start dancing with her. |
| 1:10.0 | It's Bollywood |
| 1:11.7 | with a techie twist and with the woman taking the lead. Tinder is just one of a plethora of |
| 1:17.2 | dating apps making inroads into India, a market it says is one of the fastest growing after it launched |
| 1:22.6 | there in 2016. It's also a market that's getting much more crowded with a lot more dating apps launching. |
| 1:29.4 | More on that in just a moment. |
| 1:31.0 | First, the BBC's Buja Agarwal took to the streets of Delhi to find out how young Indians are using dating apps. |
| 1:42.7 | My name is Nishan Shela. |
| 1:45.1 | Do you use any dating apps? |
| 1:46.8 | Yeah, I do use Tinder. |
... |
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