When we came into Savannah, we're getting booed.

Everyone said we should be thrown out of town.

We only sold two tickets in our first few months.

I don't blame them. It was minor league baseball.

They failed for 90 years. No one came to the games.

We ran out of money. We were done.

Oh my goodness.

All right, what are we going to do to create attention? We had to name the team contest. Every team does that, but they usually pick the one that everyone wants. We did not do that. Finally, we saw this one suggestion, just one out of thousands, for a 62-year-old nurse. He started with $1.8 million in debt and a dream that everyone laughed at. But Jesse Cole refused to quit.

Jesse turned the Savannah Bananas into a cultural phenomenon,

redefining entertainment and proving that joy, creativity, and courage can change the game forever.

Every time you do something you've ever done before, you're going to fail.

It was brutal.

But you have to be willing to get through the messy to get to the grain.

How would you describe what makes you a successful entrepreneur?

Okay, this is exciting for me because, you know, everybody's got ideas and I like my ideas,

and I was thinking about this conversation.

I got to add some value to

Jesse. I got to try. So I don't know if you've done this yet. It'll be very embarrassing if you have.

But I was thinking, what could be something really, really fun? And as I was doing research and just

leaning into your story, I know you love P.T. Barnum. I have read about him. I think you're the new P.T. Barnum,

and I thought, okay, what would be P.T. Barnum-ish that you could do. So here's my idea.

I think you need to have a giant elephant, not to say that they aren't all giants, but an elephant come in and throw the first pitch.

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