Modern Competitive Analysis: Remember Social Media - Part 2

Technology Revolution: The Future of Now

Bonnie D Graham

Business News, Technology, News

4.9 • 108 Ratings

🗓️ 15 November 2017

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

The buzz: "You'll be in trouble quickly if you assume your only–or biggest–competition looks exactly like you" (Paige Leidig). All brands operate in a competitive global environment. Some prefer to ignore the competition. Others are obsessed, using under the radar" spying to track other players. If traditional wisdom still holds–that strong knowledge about competitors' strengths and weaknesses positions you to make smart marketing strategy decisions–then it's time to add social media to your competitive info-gathering toolkit. The experts speak. Frank D. Geisler, ERPsourcing: "Don't play the saxophone–let it play you" (Charlie Parker). Simon Deschênes, Oak3s: "If you have everything under control, you're not moving fast enough (Mario Andretti). Kirsten Boileau, SAP: "If I had no competitors, I would be lazy, incompetent and inattentive…I salute my competitors...They make and keep me strong" (Paul Lee Tan). Join us for Modern Competitive Analysis: Remember Social Media – Part 2.

Transcript

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0:00.0	Welcome to the most nutritious hour of business talk all week.
0:13.3	This is Coffee Break with Game Changers, presented by SAP.
0:17.2	The best run business is Run SAP.
0:19.8	Your host and moderator is Bonnie D. Graham.
0:22.2	You'll hear from the innovators who have learned to use game-changing technologies to shake up the status quo and help move today's businesses in new directions.
0:30.1	Now, here's Bonnie D. Graham.
0:32.2	Welcome, welcome, welcome.
0:33.7	If you want to run with the game changers, you know you are always in the right place here
0:38.5	on coffee break with game changers.
0:40.1	If you're keeping track, this is episode number 3003.
0:43.9	I don't know.
0:44.3	Play the numbers.
0:45.5	Anyway, welcome, welcome, welcome.
0:47.2	Let's see what the buzz on the street is.
0:48.7	The buzz is a quote from Paige Lighting from October of this year.
0:52.8	And here's the quote, the importance of understanding the impact of competitor's social footprints compared to your own
1:00.4	cannot be overstated.
1:02.9	You'll be in trouble quickly if you assume your only or biggest competition looks exactly like you.
1:10.0	Aha, there's a bunch of keywords in there, mostly centering
1:13.3	around the concept of competitor and then social footprints. If you put those two together,
1:19.6	you've got our topic. This is part two of a topic we recently covered, actually October 24th,
1:25.6	just a few weeks ago on our wonderful series called Changing the
	...

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