Modern Choice Theory
Akimbo: A Podcast from Seth Godin
Midroll Media
4.8 • 1.9K Ratings
🗓️ 3 March 2021
⏱️ 28 minutes
🧾️ Download transcript
Summary
What do we make?
Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 19 books and a long-time entrepreneur, freelancer and teacher.
You can find out more about Seth by reading his daily blog at seths.blog and about the workshops at akimbo.com .
To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.
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Transcript
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| 0:00.0 | Thanks for deciding to listen to this podcast and thanks for not turning it off. |
| 0:04.6 | At any time in the next few minutes you have a decision to make to keep listening or to turn it off. |
| 0:11.0 | Hey, it's Seth and this is a Kimbo. |
| 0:20.7 | We'll be back in a second to talk about modern choice theory, but first here's a message from our sponsor. |
| 0:30.8 | Make things better. That's the goal. Make things better by making better things. That's marketing. |
| 0:36.6 | Marketing works. It works because we show up in the world with something that makes a change for |
| 0:42.4 | the better. And we've discovered the single best way to learn marketing. It's called the |
| 0:47.6 | Marketing Seminar, an interactive ongoing discussion-based project-based workshop that actually works. |
| 0:55.6 | It's back. It's back again at a Kimbo.com slash go. Find all the details. If you are serious |
| 1:02.8 | about changing the culture, if you are serious about showing up in a way that grows your project, |
| 1:08.0 | your business, your cause, I hope you'll check out the Marketing Seminar. It's at a Kimbo.com |
| 1:13.3 | slash go. It's back. It works because you do. We'll see you there. |
| 1:20.2 | I haven't heard anyone talk about this before, but I want to share some thoughts with you about |
| 1:24.6 | decisions, about options, about leverage, and about responsibility. I want to argue that over |
| 1:31.1 | the last 100,000 years, and particularly in the last 20, there has been a gradual and then rapid |
| 1:39.4 | expansion in the number of options that every single person on the planet has every day. |
| 1:47.6 | That if you think about hunter-gatherers, there aren't that many important decisions to make |
| 1:53.2 | in a typical day. Go left or go right. Go after that animal or this animal. Sure, there might be |
| 2:01.4 | life or death consequences, but as you confront each of those decisions, they're not strange to you. |
| 2:09.5 | They're the decisions just like the ones you made the day before. But now, as we confront a new |
| 2:18.0 | modernity where each of us has way more leverage, we have to embrace the fact that there are choices |
| 2:26.2 | to be made. And if those choices aren't things we even see, we can't make them. If those choices |
... |
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