MMP201: Becoming KNOWN, with Mark Schaefer
The Meaningful Money Personal Finance Podcast
Pete Matthew
4.9 • 1.7K Ratings
🗓️ 24 March 2017
⏱️ 42 minutes
🧾️ Download transcript
Summary
Regular listeners will know that just a couple of days ago I released by 200th episode, where I was interviewed by the one and only Mark Schaefer. Well today, I’m returning the favour (well, to be honest, he’s the one doing all the favours) and talking to him about his new book, KNOWN.
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Sponsor Message
This podcast is brought to you with the help of Seven Investment Management, a firm of investment managers based in London. They specialise in multi-asset investing, bringing institutional investing techniques to ordinary people like you and me. 7IM put their name to my show and to my site because they believe in what I’m doing, trying to get decent, easy-to-understand financial information out to the world. I’m very grateful to them for their support. You can see what they’re up to at 7im.co.uk
Becoming KNOWN
For those who don’t know, Mark Schaefer is one of the leading lights in the online marketing space. Now that’s a busy space, but his enduring wisdom marks him out as someone who not only gets how to do the whole online marketing thing, but who can teach it effectively, without resorting to peppy motivational lines.
His premise about becoming KNOWN applies to anyone with a message they need to be heard, a business or cause to promote, or who wants to improve their own standing in any sphere of life.
He’s also one of the sweetest guys very generous with his time and expertise, and I’m so glad I decided to bring him on.
Resources
Mark's Website: Businesses Grow
Book: KNOWN (Amazon affiliate link)
Workbook: KNOWN Personal Branding Workbook (ditto)
Mark on Twitter: @markwschaefer
Video: Pete as the Easter Bunny
KNOWN Case Study: Antonio Centaro
KNOWN Case Study: Zander Zon
Book: Peter Drucker - Innovation and Entrepreneurship (Amazon affiliate link)
Transcript
As always there is a transcript available for the entire show. you can get it by clicking the huge blue button below: [Coming Soon]
Competition
For the chance to win one of five copies of Mark's book KNOWN, please leave a comment below telling me why you think becoming KNOWN will help your cause/business/career/whatever. I'll choose my favourites to receive a book.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi folks and welcome to the Meaningful Money podcast session number 201. A little bit extra for you this week. |
| 0:11.4 | This is the podcast dedicated to helping you put your finances in order. My name is Pete Matthew |
| 0:17.4 | and I'm going to share with you everything you need to know and everything you need to do to secure your financial future. |
| 0:23.2 | I'm here to help you make sense of money and some other stuff too. |
| 0:34.9 | Here we are again. |
| 0:35.9 | Great to have you with me. |
| 0:37.1 | Regular listeners will know that just a couple of |
| 0:39.1 | days ago, I released the 200th episode of this podcast. And in that show, I was interviewed by the one |
| 0:46.5 | and only Mark Schaefer. Well, today I'm going to return the favor, although to be honest, |
| 0:52.1 | he's the one doing all the favors, right? But I'm going to be |
| 0:54.5 | talking to him about his new book, which is called Known. So after the main body of the show, |
| 0:59.6 | when I interview Mark, I'll look at a couple of reviews, usual drill, announce what we're going |
| 1:03.4 | to be talking about next time as we return to the season five that we're working through. But before |
| 1:08.1 | all of that, remember, this podcast is brought to you with the very kind help of my friends at Seven Investment Management. They're a firm of investment |
| 1:14.6 | managers based in London. They specialize in multi-asset investing, which brings institutional |
| 1:19.8 | level investing techniques to ordinary people, just like you and me. Seven-Iam continue to put |
| 1:24.7 | their name to my show and to my site because they believe in what I'm doing |
| 1:28.2 | trying to get decent easy to understand financial information out to the world really grateful to them |
| 1:33.4 | for their support has been supporting me through all 201 episodes of this show so please do check out |
| 1:39.2 | while they're up to they're at 7im.coma.uket um i ummed an art a little bit as to whether or not to have Mark Schaefer on the show. |
| 1:48.2 | I knew he would make a phenomenal guest. |
| 1:50.0 | There's no question about that. |
... |
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