This episode is brought to you by Accenture. When your advertising operations fall out of sync,

everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales,

using automation, analytics and smarter workflows to simplify campaign delivery and access better data across the business.

The result? Less time spent on operations, more time connecting

brands with the moments and fandoms that matter most. Learn more at Accenture.com slash Spotify

dash UK. The big arts just got bacon. More smokiness, more crispiness, more deliciousness.

With juicy beef, cheddar cheese and the big Arch sauce, now topped with crispy bacon.

The Big Arch just got bacon.

Until 28th to September, 26, said from 11 a.m., subject to availability.

Today on Forbes, MLS is banking on a World Cup boost. Investors aren't so sure.

As the final minutes ticked away in a disappointing 4-1 loss to Belgium on July 6th that knocked the U.S.

men's national team out of the World Cup, Fox play-by-play announcer John Strong made a direct plea to his television audience

of 30 million Americans. He said, quote, if you've enjoyed what you're seeing, well, support your

local team. From Seattle's Lumen Field, packed with a sellout crowd of 66,925, more than double the

average attendance of 31,000 across Seattle Sounders'

first six major league soccer games this season at the same stadium. Strong continued, quote,

this doesn't have to be the last soccer you watch for the last four years. It's a beautiful

sport. Often an afterthought, both among top-tier global soccer leagues and in the U.S. professional

sports scene, MLS has long viewed this summer's World Cup on U.S. soil as an inflection

for a new phase of growth, with help from Leonel Messi, the biggest star in the league's

history.

On Sunday, the 39-year-old superstar

...