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WSJ Your Money Briefing

Mixed Feelings Over ‘Round Up for Charity’ Requests

WSJ Your Money Briefing

The Wall Street Journal

News, Business News

3.81.6K Ratings

🗓️ 31 August 2023

⏱️ 8 minutes

🧾️ Download transcript

Summary

Consumers are getting frustrated with all those requests for charitable donations at checkout counters. WSJ’s Rachel Wolfe joins host J.R. Whalen to explain why they continue to contribute anyway. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Join the Wall Street Journal online October 12th for WSJ Pro Sustainable Business Forum

0:05.9

and take away practical advice on how to build a sustainability strategy that's right for your business.

0:11.5

From now until September 21st, you can save 25% on your ticket by registering at WSJ.com

0:18.8

slash Sustainable Business, no code required. That's WSJ.com slash Sustainable Business.

0:26.0

Here's your money briefing for Thursday, August 31st. I'm JR Whalen for the Wall Street Journal.

0:35.9

Seems like it happens every time you go to check out at the store. After swiping your card,

0:40.4

you get a prompt asking you to round up your purchase to donate to charity.

0:45.3

People are starting to feel a bit manipulated by what they see as a barrage of requests.

0:50.3

First, it was prompts to tip now requests for charity, but they're sick and tired of these

0:56.3

multi-billion dollar companies asking them for money. And yet they continue to make donations anyway.

1:02.1

We'll talk with a reporter Rachel Wolfe about the mixed feelings that come with charity prompts

1:06.8

at the checkout after the break.

1:10.3

If you came across someone struggling with hunger, how would you recognize them?

1:22.5

By their clothes, their age. The way they speak, hunger can be hard to recognize.

1:27.0

Learn why at iamhungerinAmerica.org. Brought to you by Feeding America,

1:31.0

200 Food Bank Strong and the Ad Council.

1:40.0

Checking out at a store often involves being asked if you want to round up your bill total

1:46.0

for charity. Consumers say they're annoyed by the constant requests, yet many wind up donating

1:51.4

anyway. Wall Street Journal reporter Rachel Wolfe looked into this and joins me.

1:56.0

So Rachel, why do we see these rounding up requests in so many places?

2:00.3

They are proliferating because they really work. Roundup requests and other checkout donations

2:07.5

raised over $749 million in 2022 for various charities and so more non-profits and stores

...

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