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The Some of the following is from an article written by Jody Ewing, founder of Iowa Cold Cases website.

The Missing Kids Milk Carton Campaign started in the Great State of Iowa.

The grainy images of boys and girls sat beside Americans during breakfast time for much of the 1980s.

Before Facebook, Amber Alerts and text messages, pictures on milk cartons were a way to distribute

information about missing kids. It made sense at the time. Most Americans drank milk, and the cartons had a frequent turnaround from grocery store

to fridge.

It was also a grassroots campaign with deep Iowa ties.

Among the first cartons to be distributed in the grocery stores were from Anderson Erickson.

They featured the black and white images of Johnny Gosh and Eugene Martin, two Des Moines

Register newspaper carriers. From there, the Missing Kids' Milk Carton campaign grew.

Daries across the nation participated. And missing kids across the

nation became part of Americans' routines. Johnny Gosh, age 12, went missing September 5th, 1982,

while delivering newspapers. Less than two years later, Eugene Martin, age 13, will go missing on August 12,

1984, while delivering Des Moines Registered newspapers on a Sunday morning. By September 1984,

Anderson-Erickson Derry in Des Moines began running photos and short bios of Johnny Gosh and Eugene

Martin on the sides of half-gallon milk cartons. The trend continued with Wisconsin, Chicago,

and then out to California and across the nation. By 1985, more than 700 dairies were now involved, and 1.5 billion milk cartons with

images of missing kids are distributed nationwide. This is True Crime Garage, and this is the

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