Miss Universe has been around since 1952 when its first beauty queen was crowned.

The competition has historically centered around a personality interview in the evening

gown and swimsuit rounds.

Women walk out on stage with big smiles, high heels, and lots of sparkles.

The Miss Universe pageant, once owned by former President Donald Trump, is now for the

first time owned by a woman.

And the first non-American woman, in fact a trans woman who owned it after 71 years.

That's Ann Jucar Jutattip, she owns a media conglomerate in Thailand.

Her company recently bought Miss Universe.

At a time when viewership has been dropping, as pageants have come under attack for objectifying

women.

Ann says she's making changes.

She says that are being rolled out this week in the latest pageant.

You're gonna see the women's empowerment platform because the host, two of them, they are female,

commentators, they are female, the judges, they are female, the owner is the woman.

The president of the company is a woman.

The CEO of the company is also a woman.

So everybody, we are women on the stage.

If you are a man, you're not allowed to go on the stage, my dear.

That is the evolution of Miss Universe, what you're gonna see.

Welcome to the journal, our show about money, business, and power.

I'm Kate Leinbaw.

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