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Tap the banner or visit this care anarchy, titled Misinformation.

In this episode, Echta and I will be talking about the misinformation that exists in skin care,

specifically in product development, testing, and marketing,

and how that affects consumers like you and me.

We will also talk a little bit about how misinformation has led to lawsuits

using two case studies.

Lastly, we will talk about the framework that we should

all adopt to be smarter consumers, which will not only save our skin but

also save us a little bit of money. I'm really excited about today's episode because I'm really looking forward to hearing more about the science behind the products and how it is being communicated to us the consumers.

You've made the point to me before that DERms should be at the center of product

development but they're not. Instead it is marketing that drives product

development. To me personally the terminology, the ingredients,

everything kind of surrounding that

is getting really complicated.

And I feel like that in itself is a marketing tactic.

...