Misery & Mayhem - The Rise of a Performance-Driven Oatmeal Brand

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 30 April 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When it comes to fueling ambition, some stories are just unforgettable. In this episode, Rose Hamilton, founder of Compass Rose Venture, sits down with Scott Turner and Nick Lagonia, the powerhouse duo behind Misery & Mayhem, a new protein-packed oatmeal brand that's redefining what "fuel" really means for athletes and everyday warriors alike.

We dive deep into how two former Peloton team members turned their personal fitness journeys and frustrations into a brand that’s all about perseverance, grit, and getting after it — one bowl at a time.

I loved this conversation because Scott and Nick embody the heart of entrepreneurship: bootstrapping their way forward, listening closely to their customers, and creating a product that isn’t just high-quality, but also emotional, bold, and stands for something. Whether you're an entrepreneur, a fitness enthusiast, or love a good founder story, you'll walk away inspired.

Here are just a few highlights from this episode:

💪 How a "no-frills" gym experience sparked the idea for a high-protein, organic oatmeal brand.

🥣 Why combining complex carbs and whey protein in one product became their ultimate differentiator.

🚀 Lessons on bootstrapping, testing, and building a brand community from the ground up.

🎯 Why flavor, texture, and customer feedback were non-negotiables from Day One.

🧠 The emotional rollercoaster of entrepreneurship — and the power of patience and resilience.

Join Rose Hamilton in listening to the full episode and get an inside look at launching a disruptive brand in a legacy category.

For more on Misery & Mayhem, visit: https://miseryandmayhem.com/

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Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create a consistent omnichannel presence, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.

Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story

What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more.

Transcript

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0:00.0	Hey there, friends. Welcome back to the story of a brand. I'm your host, Rose Hamilton, founder of
0:05.7	Compass Rose Ventures. You know I love bringing you the most exciting and innovative brands shaking
0:11.0	up the CBG space, especially in health and wellness. And today, I've got a real treat for you
0:16.5	because I'm sitting down with two incredible founders, Nick Langonia and Scott Turner. They are the
0:22.1	masterminds behind misery and mayhem, a brand that's redefining how we fuel our bodies with high
0:27.4	protein oatmeal made for athletes, gym rats, and anyone serious about their performance. Nick and
0:33.3	Scott's journey is an absolute masterclass in bootstrapping brand differentiation and staying deeply
0:38.9	connected to the consumer. In this episode, we'll cover, first, from dungeon gyms to a disruptive
0:46.6	brand, how their brutal early morning workouts and struggles with nutrition led them to create
0:52.8	the ultimate performance oatmeal.
0:55.1	Second, building a brand with humor and authenticity.
0:58.8	Why they ditched the serious, alter-polished fitness vibe and leaned into bold, relatable messaging
1:04.2	that truly connects with your audience.
1:06.6	And third, the realities of scaling a startup.
1:09.2	This is one of my favorite sections in this podcast.
1:12.5	From balancing short-term bootstrapping with long-term grill strategies to making the toughest decisions as new founders,
1:19.0	trust me, you don't want to miss this conversation. It's packed with real talk, valuable lessons,
1:24.3	and a ton of inspiration for anyone navigating the wild ride of entrepreneurship.
1:29.3	So grab your coffee, lace up your sneakers, or settle in for your commute. Let's dive in.
1:34.2	This is Rose Hamilton, your host for The Story of a Brand Show.
1:48.1	For over two decades, I've served as a hands-on executive in growing consumer companies,
1:52.9	including the vitamin shop, PetSmart, and Nutrafall.
	...

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