5 • 145 Ratings
🗓️ 14 May 2025
⏱️ 58 minutes
🧾️ Download transcript
As someone who’s had the pleasure of working closely with Sachi Singh, the Founder & CEO of Rootless, I knew this episode would be special.
Sachi isn’t just building a product. She’s building a movement rooted in impact, education, and transformation.
In this conversation, we explore Rootless's origin story, how seaweed became the brand’s "hero ingredient," and the systems thinking that underpins her entire approach to food, wellness, and the planet.
We also discuss how Rootless is bridging the gap between food and medicine, creating a daily ritual that empowers women to feel better. Starting with iodine-rich, whole-food bites that taste as good as they are good for you, Sachi shares her philosophy on customer-led product development, the importance of regenerative sourcing, and why the future of women’s health is personal, accessible, and community-driven.
Here are some highlights from the episode:
* Why seaweed could be the future of food and farming, and why your thyroid needs it
* How Sachi used systems thinking to turn complex climate and nutrition issues into consumer action
* The simple but powerful way Rootless collects feedback from its community
* How she’s balancing DTC-first growth with a scalable, retention-focused model
* Her lessons on gut instinct, building from wholeness, and designing a brand with purpose
Join me, Rose Hamilton, Founder of Compass Rose Ventures, in listening to the episode and learning what it really takes to launch a mission-driven brand that will change how we nourish ourselves and the planet.
For more on Rootless, visit: https://getrootless.com/
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Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
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0:00.0 | Hey there, friends. I'm Rose Hamilton, founder of Compass Rose Ventures and your host for today's |
0:05.7 | episode of The Story of a Brand. I cannot wait for you to hear this one. I'm sitting down with my |
0:11.5 | client and friend, Sachi Singh, the brilliant founder and CEO of Routless, a brand using seaweed as a |
0:18.0 | powerful food-as-medic solution to help women feel better in their |
0:21.6 | bodies, especially during hormonal shifts like paramedipause. |
0:26.2 | Sachi's mission is bold. Her story is inspiring, and her vision for the future of regenerative |
0:31.8 | food and consumer-driven impact will leave you thinking very differently about what you eat. Here's what you'll hear in today's |
0:38.6 | episode. Number one, how rootless uses regeneratively sourced seaweed to create delicious daily |
0:45.0 | bites that deliver iodine in over 50 key nutrients. Second, why Sachi believes food, not pills, |
0:52.7 | is the future of supplements, especially for women's hormonal health. |
0:56.4 | And third, how she turned her early customer base and investors into a built-in research lab that powers product development and loyalty. |
1:04.1 | Get ready to feel inspired, empowered, and educated on how the small things we eat can really create a big impact for our bodies and the planet. |
1:12.8 | Let's dive into the rootless revolution. |
1:25.0 | This is Rose Hamilton, your host for The Story of a Brand Show. |
1:28.9 | For over two decades, I've served as a hands-on executive in growing consumer companies, |
1:33.7 | including the Vitamin Shop, PetSmart, and Nutrafol. |
1:37.3 | And I'm the founder of Compass Rose Ventures, a consultancy to emerging CPG brands. |
1:42.3 | On this show, I'll bring you simple brand growth strategies |
1:45.2 | based on practical experience, inspiring expert interviews, and my own insights from my time |
1:50.7 | on the front lines in the fascinating world of health and wellness, beauty, food and beverage, |
1:55.3 | and pet. Now, let's get started with today's episode. Hello, listeners, the story of a brand. |
2:01.6 | I'm so excited to be here today. |
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