Misconception: Big Baby
Prognosis: Misconception
Bloomberg
4.1 • 838 Ratings
🗓️ 6 August 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
Kristen is trying to figure out where to freeze. While trying to pick a clinic, she uncovers how an influx of private equity and other funding hasn’t actually made things better for fertility patients. She learns about fertility mishaps, mistakes and how labs and clinics are really run.
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| 0:00.0 | The forces shaping markets and the economy are often hiding behind a blur of numbers. |
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| 0:31.0 | Now that Stu and I had awkwardly agreed to become potential future co-parents by putting embryos on ice, |
| 0:36.7 | the question was where we would be |
| 0:38.4 | putting these embryos? Where should I go to freeze? In New York, it's a paradox of choice. Within 10 |
| 0:45.1 | miles of me, there were more than two dozen clinics. I felt paralyzed. This seemed like a big |
| 0:50.3 | decision. I'd talked to so many women who had drained their savings accounts to walk away |
| 0:54.9 | with nothing. How could I make sure that I was giving us the best chance for success? As a woman in |
| 1:00.6 | her mid-30s, I had long been swimming in targeted content for fertility clinics. Meet modern |
| 1:06.1 | fertility, the test that teaches you about your eggs and fertility hormones. Today, one in six couples has trouble |
| 1:11.8 | conceiving, so we built an easy way to test fertility hormones before you're ready for kids. |
| 1:16.6 | Progeny is a leading provider of fertility benefits. Our mission is to help people build their families. |
| 1:21.6 | Introducing Kind Body, a new generation of women's health and fertility care, with a redesigned patient experience that's |
| 1:29.2 | accessible and intuitive. This last one, Kind Body, it stood out to me. Kind Body came on my |
| 1:35.6 | radar a couple of years ago when they opened a location in the Bay Area, where I was living at the time. |
| 1:41.1 | I went to their opening party. There was this faux flower arch in the entryway and |
| 1:46.3 | giant gold balloons that spelled out Kind Body. Champagne, of course. And there were a lot of women |
| 1:52.2 | like me. 30s, professional, made well jeans and black ankle boots. And I'll admit it, I wasn't |
... |
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