"Minions" record-breaking viral strategy, TikTok algo, reframing semiconductors & energy | E1500
This Week in Startups
Jason Calacanis
4.4 • 1.3K Ratings
🗓️ 6 July 2022
⏱️ 51 minutes
🧾️ Download transcript
Summary
On today's show, Molly and Jason catch up after the long weekend (0:00) before breaking down how the new "Minions" movie broke a box office record by using TikTok, catchy hooks, and viral marketing (5:19). They also cover TikTok dropping plans to expand its ecommerce platform into the US and Europe (29:52), before covering the "Chips Act" stalemate and discussing how we should reframe semiconductor manufacturing and energy independence as national defense issues (35:50).
Links referenced in the show:
https://www.frontiersin.org/articles/10.3389/fnhum.2021.578644/full
https://www.bloomberg.com/opinion/articles/2022-07-04/chipmakers-and-us-congress-are-playing-a-stupid-game-of-chicken
Transcript
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| 0:00.0 | Hey everybody, welcome back from the long weekend. Have a couple of spressas. I know it's going to |
| 0:04.8 | be a long Tuesday, but it's also going to be a big week on this weekend. Start-ups, great conversation |
| 0:09.2 | today. And we're also going to talk today about the minion trend where everybody seems to be going |
| 0:14.4 | from TikTok to go see the movie minions and suits. Really interesting. We'll talk about TikTok, |
| 0:18.7 | how it's sort of changing marketing and all that. And we go on a little diversion to talk about hooks |
| 0:23.3 | in songs, which seems to be a key part of what's happening on TikTok. And I went down the rabbit hole. |
| 0:28.8 | It's called harmonic surprise. We can talk about that on today's show. It's just the music fan, |
| 0:33.6 | people. It's just the music fan, but it turns out we are being manipulated in many different ways, |
| 0:37.6 | including the music. Also on the TikTok hook, no pun intended. We're talking about its changing |
| 0:43.1 | plans for its e-commerce business and why the West maybe isn't ready for live streaming QBC. |
| 0:49.0 | We're also going to talk about the chips act and energy independence. And just maybe some reframing |
| 0:53.7 | of the big issues that America is dealing with. I have some thoughts and feelings on it, |
| 0:58.0 | and Molly and I chop it up at the end of the show. Finding consensus. It's going to be a great |
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| 1:55.2 | All right. Hey, everybody. Welcome. It's Tuesday. Hope you had a great July 4th. How was your weekend, |
| 2:00.2 | Molly? It was good. It was actually a great weekend. We reunited with like old school friends |
... |
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