Hey girl, hey, my name is Randa Karaba, host of the Powerful Women podcast, here to bring you real life stories and interviews that are going to inspire you to become your most confident self.

As the owner of PowerFit, I actually go so much deeper than fitness, both in life and in this podcast.

So get ready to talk self-developmentment mindset, building a career in life you're

completely obsessed with and prepare to level up to turn those dreams into realities. We're going to

cover hardships, failures, and what it truly takes to become a powerful woman of God.

Hello and welcome back to the powerful women podcast channel. Today is a part one of a little mini

series as to why I no longer want to be an influencer. And I've actually been saying this for a

couple of months, but I've taken this time to kind of show with my actions, my evolution and pivots, if you will,

before I decided to come on about the podcast about it.

Because while I first said it and then said a podcast were coming, a lot of people were

like anxious to hear, I also do think that I needed more time to kind of like go through

the changes and the evolutions to learn more like on the other side,

as well as be able to speak about it publicly to y'all on my podcast. So before we dive in,

I want to kind of like break down what is the definition of an influencer versus like an

affiliate marketer versus like a digital marketer? because I'm sure that some of y'all

maybe kind of lump them all in the same and while they are all in the digital space

utilizing that way to drive business or to build business there are some very profound differences in

them so I'm going to go ahead and start with that. The first one is,

okay, in an influencer partnership model, brands pay these influencers, typically a flat fee

upfront, either per post or for like a long-term time frame with a specific amount of post in that

time frame. And it really doesn't matter

on their content performance because they are typically pretty popular. And so with that popularity,

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