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Your Brand Amplified®

Mindset Shifts for Agency Owners: Colby Wegter on Overcoming Fear and Prioritizing Strategic Growth

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

51.4K Ratings

🗓️ 24 March 2025

⏱️ 54 minutes

🧾️ Download transcript

Summary

Colby Wegter’s journey from burnout to business success is a powerful reminder that working smarter, not harder, is the key to achieving both personal fulfillment and professional growth. By implementing boundaries, creating systems, and focusing on high-impact activities, Colby was able to scale his business while reducing his work hours dramatically. His insights into mindset shifts, strategic thinking, and the importance of focusing on one core service provide valuable lessons for agency owners and entrepreneurs looking to grow their businesses without sacrificing their well-being.

Transcript

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0:00.0

you turn into the person that everyone else looks at and says, man, how is Anika crushing it?

0:05.2

So, like, what is she done? What has she figured it out? You respected yourself before you respected

0:10.2

everyone else. There's enough to go around. But if you respect everyone else and put yourself

0:14.7

last, you're screwed.

0:17.1

Step into the world of success with your brand amplified, the ultimate podcast designed to

0:22.8

unravel the intricacies of thriving businesses.

0:25.8

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

0:31.0

and secrets that have propelled entrepreneurs and business leaders to success.

0:39.3

Something that's been on my mind a lot, especially as I sit here, but as of recording this,

0:44.4

it's almost the end of February. I've been feeling sick, I think twice this year already,

0:50.6

burned out, trying to figure out when I can fit in, like, time to actually relax in my schedule.

0:56.6

And the guest that I'm having on right now, Colby Wector, is an expert in this very topic as an agency owner.

1:04.6

So, Colby, thank you so much for being here, first and foremost.

1:08.5

Thanks, Hanukkah. I am excited to chat with you and honored to be here.

1:12.2

Yeah. Well, let's talk about your background. You are an agency owner. You've had partners.

1:18.3

And your story with me kind of starts at that point of burnout and exhaustion. But let's go back to

1:24.7

marketing, automations. Was this always something that you wanted to get into?

1:30.5

No, yeah.

1:31.4

I was listening to other episodes of your podcast,

1:33.8

and it seemed like everyone knew exactly what they meant to do

1:37.0

when they were, you know, an adolescent.

1:38.8

And I was the classic person, like, had no clue what I was trying to do

...

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