And the Oh, uh, oh, uh,

uh, uh, uh, I never know what's going to go viral because if we did know what would go viral

because if we did know what would go viral then everyone on social media would have a

guide to going viral.

It's just not that easy. There are certain principles you can follow to enhance the

virality of your posts, but there's no guarantee that anything you post will go viral.

Just look at my last few social media posts starting on Monday I posted timely and informative data-driven analysis about Cam Newton.

The topic of the day, the topic of the week, the topic of the month, the topic of the

year is Cam Newton going to the Patriots.

But instead of that post going viral, I think 15 retweets, some engagement but nothing that

you would consider viral.

And I shrug my shoulders.

Ah! Just another day on Twitter, not having any idea how the public will react.

And then the next day, I wrapped my interview with Nelson

Susa, one of my favorite high stakes players. I posted Tyler Higbee's

splits with and without Gerald Everett because they're extreme and extremely interesting in four

games without Everett 11.3 targets per game 22 fantasy points per game with

Everett 4.4 targets per game, 7.3 fantasy points.

What? Yeah, not good.

Not good. Because the analysis is oh 12 personnel 12 personnel 12 personnel well the definition of 12 personnel is too giant and sets that Gerald Everett's going to be sharing the field

with Tyler Higbee and when the Rams switch over to 11 personnel because they'll be

losing a lot Tyler Higbee will play and Gerald Everett will take

...