Hello, everyone.

And welcome back to another episode of the Financial Confessions.

It is me, your host, founder and CEO

of the Financial Diet Chelsea Fagan.

I'm also a person who loves talking about money

and everything that it touches.

And one of the topics that comes up quite a lot on our channel,

because it is such a powerful use of our consumer decision

making is how we dress ourselves. Now, there's a lot that goes into beauty because it is such a powerful use of our consumer decision making

is how we dress ourselves.

Now, there's a lot that goes into beauty and style

beyond just the fashion aspect, but that is a huge focus

for where especially women are going to be directing

a lot of their discretionary funds.

We've talked a lot on the channel about things like fast fashion

and how much the

normalization of consuming in that regard has changed the way we spend and changed the world

that we live in. We used to buy and own very, very few items of clothing as a rule. And now

we have almost as many new pieces of clothing as there are weeks in the year on average.

This is not normal. This is not how

things have always been. And especially when it comes to the financial and environmental impact,

this is not the way things always have to be. Similarly, the way we spend on beauty has been

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