Millions Are Watching the NFL on Amazon Prime. Is This the Future?

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 26 September 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Disclaimer: This episode was recorded before the ratings of the most recent ‘Thursday Night Football’ game on Amazon Prime between The Pittsburgh Steelers and the Cleveland Browns were released. Matt is joined by Sports Business Journal's John Ourand to discuss Amazon’s impressive start as an exclusive NFL streamer for ‘Thursday Night Football.’ Amazon’s Week 2 debut between the Kansas City Chiefs and the Los Angeles Chargers drew ratings similar to broadcast television, raising the eyebrows of viewers, advertisers, and television network executives alike. Is this the future? Email us comments, questions, or ideas at [email protected] Host: Matt Belloni Guest: John Ourand Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	I'm Yossi Salik, and I'm the host of Bansplain, a show where we explain cult bands and iconic artists by going deep into their histories and discographies.
0:10.1	We're back with a brand new season at our brand new home, the Ringer podcast network, tackling a whole new batch of artists, from grunge gods to power pop pioneers to new metal legends and many, many more.
0:22.4	Listen to new episodes every Thursday, only on Spotify.
0:30.3	It is Monday, September 26th.
0:33.1	Hope you had a nice weekend.
0:34.6	So the big question of the fall TV season is how many people are going to
0:40.1	watch NFL football on Amazon Prime? We've all been wondering. And finally last week,
0:46.0	we got some answers. And they were surprisingly good for Amazon. 13 million people watched that
0:51.9	first game, the Chargers versus the Chiefs, Mahomes and
0:56.5	Justin Herbert.
0:58.1	That's a big number.
0:59.7	Most people, including me, thought it would be much lower.
1:02.8	And it really got to this question of how much people will do to watch the NFL, because
1:08.8	a lot of the NFL's viewers are not Amazon Prime video people.
1:14.0	It's much more rural.
1:15.3	It's much older.
1:16.8	It is not typically the demo that is always online.
1:20.8	To break down that initial set of data, I wanted to have John Arrand in here.
1:25.3	He is the Sports Business Journal media reporter. He's been on the show before. He is the Sports Business Journal media reporter.
1:28.2	He's been on the show before.
1:29.7	He is the guy when it comes to ratings on television for sports and now streaming.
1:35.2	And we're going to get into this question of what these numbers mean, beyond what you and I saw.
	...

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