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Financial Feminist

millionaire mindset: lever theory

Financial Feminist

Her First $100K

Self-improvement, Education, Business, How To

4.76.6K Ratings

🗓️ 19 May 2026

⏱️ 34 minutes

🧾️ Download transcript

Summary

What if the real reason you're not hitting your money goals has nothing to do with how hard you're working? In this millionaire mindset episode, I'm introducing you to the Lever Theory, the framework that completely changed the way I run my $7.5 million dollar business and manage my own finances. Ever felt like you're pushing a boulder up a hill and getting nowhere? Well this episode is going to reframe everything. We're talking about why hustle culture is lying to you, why you have to know your numbers before anything else works, and how to find the one single move that closes the gap between where you are and where you want to be. No grinding required. Visit ⁠https://herfirst100k.com/ffpod⁠⁠ to sign up for the free Savings Sprint and stay up-to-date on all resources mentioned on our show! The #1 Mindset Holding You Back podcast episode: https://herfirst100k.com/financial-feminist-show-notes/142-the-1-mindset-holding-you-back-in-life/  00:00 Intro 00:47 Why working harder is almost never the answer 01:10 What Millionaire Mindset is about 03:19 Why hustle culture disproportionately traps women 04:07 The lie: more hours = more output = more worth 06:05 Grinding past a certain point is just expensive noise 08:45 You can't set goals if you don't know your numbers 10:05 The ostrich effect: putting your head in the sand 11:36 You cannot pull a lever you can't see 13:06 The Lever Theory explained 14:28 Finding the gap: a revenue example 15:43 The three questions to find your lever 18:35 Implementing the Lever Theory beyond business 20:49 Working smarter, not harder 22:09 Saving Sprint announcement 24:09 Why we resist finding the lever 26:14 The all-or-nothing mindset sabotaging your goals 27:10 Analysis paralysis and the fear of simplicity 29:21 How to find your lever (5 steps) 33:29 Your homework: find the lever this week Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I run a $7.5 million business, and I will be the first person to tell you that working harder

0:04.7

is almost never the answer. So today, I want to talk to you about what the answer actually is.

0:09.6

Hustle culture has sold you a lie, not a little white lie, but a big gas-lighty lie, that hustle and burnout

0:15.0

are the only way to get to your big goals, whether financial, career, or otherwise. And today,

0:20.6

we're blowing that up. Because what if I

0:22.1

told you that the real reason you're not hitting your money goals has nothing to do with how

0:25.4

hard you're working? What if the problem is actually that you're working too hard on the wrong

0:30.1

things? If you have a financial or career goal right now, a savings milestone, a debt payoff

0:35.3

target, a revenue number, and you feel like the only way to hit

0:38.6

it is by pushing a boulder up a hill, I need you to keep listening because I promise you,

0:43.6

there is a better, more effective way that no one is talking about. Hi, I'm Tori. I'm a money expert,

0:49.0

a multi-million dollar business owner, and I've helped five million women be better with money.

0:53.7

And today on

0:54.2

Millionaire Mindset, we invite you back to do the mindset work to turn you into a millionaire.

0:58.8

This show is buy a millionaire for people who want to be millionaires, but more specifically,

1:02.8

talks you through all of the really necessary mindset and goal setting work you need to do to get

1:08.3

you to where you want to be. Because frankly, I hate that so many people

1:11.3

in the internet tell you to dream your big dreams, but they don't tell you how to get there.

1:17.9

But first, a word from our sponsors. This podcast is sponsored by Squarespace. When my partner was

1:23.3

launching his business last year, I was like, great, you need a Squarespace website. That was the first

1:28.0

thing we did was sign up for Squarespace. And we signed up on Friday using my code. And by Monday,

1:34.7

he had a brand new website and was already making money. Yes, really. He used their cutting edge

...

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