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Right.

Why you go that route, when you could have went any other route, you could have got tons of money from everywhere.

Why did you do the partnership?

Because you ain't gotten over like, sneaky, you got like a partnership.

Like, why did you do that?

Well, I think the state of the industry, it just called for like, one, a lot of athlete

deals that the major corporations have pulled back.

You know, they've been more relying into like cloud and clickbait and um and bots and less invested into like

athletes storytelling and you know actual authentic engagement um so for me it just i think the industry

called for it i think the decentralization process is. It's among us like we see it in

different fields is coming. Like even the media, you see podcasts emerging, which is taking power

from like the ESPNs in these large corporations. You see it in marketing with content and

on streaming. Everybody's marketing their products through streams.

You can see it in our currency where, you know, Bitcoin and crypto decentralization is

here.

It's the state of the world has brought us to and why not the shoe industry?

I mean, it's already happening. And in Europe with Owen and other brands that are emerging into the market, you know, why not us start to, as a culture, start to, as athletes, as influencers, as entertainers, start to build organizations around our own influence rather than someone else making it off of our

backs, off our sweat equity.

So I just think that's what the world is in 2025.

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