Million Dollar Offers - How Idiots Get Rich w/ Travis Sago
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 7 May 2018
⏱️ 51 minutes
🧾️ Download transcript
Summary
Guest Information
Facebook: https://www.facebook.com/travis.sago
Website: http://www.bummarketingmethod.com/
Show Notes
Ryan had a great chat with Travis Sago of Bum Marketing fame. He told us how “idiots” (really meaning “regular” people) get rich with pretty straightforward tricks. It sounds cheesy, but we know you can get something out of what he has to say to get your business booming. Here’s what he shared:
Offers x Execution = Business Success
If you have a great product for the market (Offer) and build it, market it, and distribute it well (Execution), then you’ve “won” at business. That’s all there is to it.
It’s possible to do well with an awesome product and okay execution, or with a mediocre product and great execution, but you’ll find greater success doing well at both.
Watch what the market wants
Anyone can sit in a corner and imagine something. However, if you don’t look at what people’s actual purchasing interests are, you’ll have no idea whether or not it’ll make a wave in the market.
Let’s say you're relaxing at a farmers’ market. If you just observe what shoppers are looking to buy and where and how they are dissatisfied with what’s on offer, then you’ve found an opportunity to meet an unmet demand.
Dial-in on value multiplication
You could tunnel-in on stuff like SEO or other tasks that might get you 4% more traction in the marketplace. That’d be a boost, no doubt, but wouldn’t you be better off making something that really resonates with the market? That could multiply your revenue!
It was great hearing from Travis!
Key takeaways:
- Offers x Execution = Business Success
- Watch what the market wants, and
- Dial-in on value multiplication
Connect with Travis
Learn more about Travis at http://www.bummarketingmethod.com/
- On Facebook
Connect with Ryan
Find more amazing podcast discussions on FreedomFastLane.com.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I say the best conversion tool on the planet is your index finger. |
| 0:05.1 | When you're explaining something, can you actually point to it? |
| 0:09.1 | Because there's lots of woo-woo stuff out there that, but we need to say that you can see here, feel, taste, or touch, right? |
| 0:16.7 | So we need to get the offer down to those terms. |
| 0:23.5 | You're listening to Freedom Fastlane presented by Capitalism.com. |
| 0:27.8 | This is the show about building businesses and investing the profits so that you can live life on your terms. |
| 0:35.5 | And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran. |
| 0:47.3 | Well, hey there, Fastlaners. |
| 0:49.1 | Welcome to the show. |
| 0:50.2 | Today, we're going to be joined again by my mentor, the reason why I say I'm a multimillionaire. |
| 0:56.6 | Travis Sago has had probably the biggest impact on me of any other person alive, besides maybe my best friend, Mark Jenny. |
| 1:07.0 | Between the two of them, they have had a tremendous impact on my life. |
| 1:11.8 | I'm probably the loved child of Mark Jenny and Travis Sago, |
| 1:15.7 | even though I'm not sure the two of them have ever met. |
| 1:19.3 | Travis is my longest standing mentor. |
| 1:21.4 | He has been mentoring me for almost 10 years. |
| 1:23.9 | I think it was 2009 when we first met. |
| 1:26.7 | And he is the person who taught me how to make |
| 1:30.9 | offers and how to think like an entrepreneur. He's the reason why I was ready to build multi-million |
| 1:37.9 | dollar physical products brands when the opportunity presented itself. So I struggled for many |
| 1:44.1 | years to have success as an entrepreneur. I worked |
| 1:46.9 | with Travis to get through those struggles. And by the time I had a few years under my belt, I was |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Capitalism.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Capitalism.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.