Million-Dollar Jackpots: How Uncle Jerry Rigged McDonald’s Monopoly Game
Killer Stories with Harvey Guillén
Spotify Studios
4.7 • 30.7K Ratings
🗓️ 11 May 2026
⏱️ 36 minutes
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Summary
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| 0:00.0 | There is a specific kind of madness called gambler's fallacy. |
| 0:11.7 | We tell ourselves that luck is a debt that the universe eventually has to pay back. |
| 0:16.6 | The more we lose, the more do we are for a win. |
| 0:22.0 | And corporations know this. |
| 0:24.2 | They weaponize it. |
| 0:25.7 | They call it a sweepstakes. |
| 0:29.2 | For 12 years, McDonald's ran the most successful marketing campaign in history. |
| 0:36.0 | The Monopoly Game. |
| 0:37.0 | The game Monopoly has come to life at McDonald's. |
| 0:40.3 | We'll make DLT, Coca-Cola, or $1 million. |
| 0:45.3 | We all remember it. |
| 0:46.3 | The peel-off sticker on the French fry box, |
| 0:49.3 | the desperate hunt for boardwalk and park plays, |
| 0:51.3 | the promise that if you just ate one more Big Mac, you could win a million dollars. |
| 1:01.0 | We bought the lie because we assumed the pieces were random. Well, we were wrong. The winning pieces weren't distributed by chance. |
| 1:13.6 | They weren't scattered across the country. |
| 1:15.6 | No. |
| 1:16.6 | They were in one man's pocket. |
| 1:20.6 | From 1989 to 2001, there were almost no legitimate top prize winners of the McDonald's Monopoly game. |
| 1:27.8 | The entire system was hijacked by one man. |
| 1:32.6 | An unassuming ex-cop named Jerome Jacobson. |
| 1:36.9 | He was the head of security, hired to protect the integrity of the game. |
... |
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