Mike Caulfield: Verified Methodology for Fighting Misinformation
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 17 April 2024
⏱️ 46 minutes
🧾️ Download transcript
Summary
In this compelling episode of Remarkable People, Guy Kawasaki sits down with Mike Caulfield, a renowned research scientist from the University of Washington's Center for an Informed Public. Caulfield introduces his groundbreaking SIFT methodology, a crucial tool in the fight against online misinformation that empowers educators and learners to critically assess online content. Discover how SIFT - which stands for Stop, Investigate the source, Find trusted coverage, and Trace back to the original - can help you navigate the complex world of digital information. Caulfield also discusses his book Verified: How to Think Straight, Get Duped Less, and Make Better Decisions about What to Believe Online, co-authored with fellow Remarkable People guest Sam Wineburg. Join us as we explore the importance of digital literacy and learn practical strategies to determine what to believe in an era of information overload.
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Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
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Transcript
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| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:48.6 | I'm Guy Kaosaki and this is remarkable people. |
| 0:52.3 | We're on a mission to make you remarkable. We have two ways to |
| 0:56.4 | help you be remarkable right now. One is our book, Think Remarkable, nine paths to transform your life |
| 1:03.4 | and make a difference. I hope you'll read it. The other path is today's podcast, and we have with us a guest |
| 1:10.6 | named Mike Caawfield. |
| 1:12.5 | He is a research scientist from the University of Washington. |
| 1:16.8 | He works at the center for an informed public. |
| 1:20.3 | Basically, Mike is renowned for his SIFT methodology, SIFT. |
| 1:25.9 | This is a crucial tool in the fight against online misinformation, |
| 1:31.4 | and it empowers educators and learners to critically assess online content. Let me explain the |
| 1:38.3 | acronym SIFT. S is for stop. I is for investigate the source. |
| 1:45.3 | F is for fine, trusted coverage, and T is traced back to the original. |
| 1:51.5 | In November 2023, my co-authored verified how to think straight, get dupless, |
| 1:58.0 | and make better decisions about what to believe online with another remarkable people guest, Sam Weinberg. |
| 2:06.3 | Mike's dedication to digital literacy has not only earned him the 2017 Merlo Award, |
| 2:11.9 | but also recognition from top media sources such as the New York Times, NPR, and the Wall Street Journal. |
| 2:19.5 | So let's welcome Mike Cawfield to Remarkable People. |
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