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Business Daily

Miishe Addy: From Silicon Valley to Accra

Business Daily

BBC

News, Business

4.4796 Ratings

🗓️ 5 December 2025

⏱️ 18 minutes

🧾️ Download transcript

Summary

Miishe Addy started her first company in California’s Silicon Valley followed by another business in Accra, Ghana. Now, she runs one of Africa’s fastest-growing logistics tech firms.

She describes how she’s tackling the hidden costs of African trade, and what she’s learned as a female founder building companies in two continents.

If you'd like to get in touch with the programme, our email address is [email protected]

Presenter: Sam Fenwick Producers: Ahmed Adan and Niamh McDermott

(Picture: Miishe Addy. Credit: Jetstream)

Transcript

Click on a timestamp to play from that location

0:00.0

BBC Sounds, Music, Radio, Podcasts.

0:06.0

Hello and welcome to Business Daily Meets from the BBC World Service. I'm Sam Fennick.

0:13.5

Today, what it's like to build one startup in Silicon Valley and then build another in West Africa's fastest growing tech hub, Accra.

0:21.5

I think there's a sense here that people have your back. You're always in community.

0:27.1

It's a leap that says a lot about where global entrepreneurship is heading, from the well-funded

0:32.8

world of California venture capital to Africa's rapidly expanding digital economy.

0:38.8

When people hear my accent, they assume that I took a flight back to San Francisco and

0:44.0

raised all our money, but that's not true. My guest is Harvard graduate Mishay Addy,

0:48.7

who launched her first company in San Francisco in the United States before moving to Ghana, where she founded a logistics firm.

0:56.8

I was raised by parents who encourages to think about our impact on the world.

1:04.0

We'll hear how she's bridging two very different business cultures,

1:07.8

what she's learned about bias and resilience as a female founder, and how her company

1:13.2

is tackling some of the toughest challenges in African trade. That's all coming up on today's

1:18.9

Business Daily. As soon as I stepped off of the plane, I felt just a different energy.

1:28.0

You can feel in the air.

1:29.2

There's a sense of possibility and an energy to it.

1:32.2

It's also hot.

1:34.3

That weather is very hot.

1:35.9

There's a certain liveliness to the atmosphere that I think is really unique to

1:42.7

West Africa especially.

1:45.1

Fresh off a plane from San Francisco, Mishay arrived in Accra in 2017.

1:51.0

She was full of hope for her own future and for Garner's.

...

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