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Hi, I'm Leanna Byrne, and this is Meet the Founders from Business Daily on the BBC World Service.

This is where we speak to innovators around the world about the ideas, risks and realities behind starting a business.

Today, a Korean-American entrepreneur trying to get people around the world to embrace their skin blemishes.

Acme happens, like, why are we so ashamed of it?

Because it's really a very natural and common occurrence for a lot of people.

My guest is Zhu Ru, founder of Hero Cosmetics, a skincare company focused on finding

solutions to skin breakouts.

She's someone whose interest in business started early on in life.

Because I was exposed to entrepreneurship at a young age via my dad, I always sort of had that

as an aspiration or an inspiration. That's Juru, creator of the Mighty Patch, our founder

this week. Do you think that I am less attractive because I have acne? I always want to see

people with acne so that I feel better about myself.

If you struggle with your self-image because of acne, give me one minute and I'm going to change your perspective.

It's one of the most common skin conditions out there affecting millions of people around the world, acne.

Although crops up most often during the teenage years, it can linger well into adulthood too.

For many people, its impact goes beyond the physical, affecting confidence and how they feel about

their appearance. There are long-established treatments for it, but new ones are emerging all the

time. You may have seen people wearing small stickers on their face,

covering up a pimple. These hydrocolloid or surgical gel patches are designed to cover and treat

the spot at the same time, and they're becoming increasingly mainstream as a way to tackle

those unwelcome little visitors. Among the leading names in this growing market is the mighty patch.

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