Middle-Out Messaging for the Midterms (with Melissa Morales and Bobby Clark)

Pitchfork Economics with Nick Hanauer

Civic Ventures

Business, Government, News, Politics

4.8 • 1.5K Ratings

🗓️ 25 October 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

Economics is another form of storytelling—specifically, it’s the story of who gets what and why. And as the rise of trickle-down and middle-out economics shows us, telling the right story at the right time can transform the economy for a generation. The same is true for politics, but simple and easy-to-understand narratives are notoriously not a strength of Democratic politicians. That’s what the folks at the Winning Jobs Narrative Project are trying to fix. On this must-listen episode before the midterm elections, Bobby Clark and Melissa Morales explain why messaging matters to voters. Bobby Clark is a Communications Strategist who advises philanthropic and progressive advocacy organizations on investments in communications research, structures, and campaigns. Bobby led the team that developed the Winning Jobs Narrative. Twitter: @bobbyprogress Melissa Morales is the Founder and President of Somos Votantes (C4) & Somos PAC (527), which are currently running multi-million dollar Latino-focused electoral programs in battleground states ahead of the 2022 midterm elections. Twitter: @Melissa_in_DC The Winning Jobs Narrative Project https://winningjobsnarrative.org Website: http://pitchforkeconomics.com Twitter: @PitchforkEcon Instagram: @pitchforkeconomics Nick’s twitter: @NickHanauer

Transcript

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0:00.0	What the hell are Democrats doing wrong?
0:03.2	Voters are really aligned with Democrats around values and around the things that we all want.
0:07.0	I think where we become misaligned is really around messaging.
0:09.8	We've talked about this from the very first episode.
0:12.4	We have this emphasis on narrative and we've been focused so much on this podcast on economics,
0:17.8	but obviously the same thing goes for the politics.
0:21.3	With the same policies, the way we frame them makes a huge difference in how they're received.
0:25.6	They basically got the story wrong.
0:30.7	From the home offices of civic ventures in downtown Seattle,
0:35.8	this is Pitch Fork Economics, with Nick Hanauer, the best place to get the truth about who gets what and why.
0:48.9	Hey, I'm Zach Silk and I'm the president of Civic Ventures.
0:52.2	I'm David Goldstein, senior fellow at Civic Ventures.
1:00.9	I have been at this politics thing for almost 20 years now.
1:07.6	One of the things that I find most frustrating is that when it comes to economic issues,
1:13.7	voters overwhelmingly support democratic policies and when it comes to actual outcomes,
1:21.2	Democrats are overwhelmingly better for the economy across the board for working people,
1:28.4	for business people, for everybody.
1:30.4	The economy simply does better under democratic administrations than it does under Republican administrations.
1:37.9	And yet the majority of voters still trust Republicans over Democrats when it comes to running the economy.
1:47.4	Hey, Zach, you're a professional political apparatus, you're a campaign guy.
1:53.6	What the hell are Democrats doing wrong?
1:59.1	Well, Goldie, they basically got the story wrong.
	...

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