Wonderly Plus subscribers can listen to Business Wars daily ad-free right now.

Join Wonderly Plus in the Wondery app or on Apple Podcasts.

If you or someone you care about has cancer,

Macmillan Cancer Support's online community is here to help from day one.

Macmillan's free online forum provides a safe space to get support from both experts and others who've been

there. Members support each other anonymously, sharing what's helped them on a range of subjects,

from dealing with side effects such as hair loss and fatigue, to money worries and managing work,

or talking with children about a diagnosis. There are different forums on cancer types or experiences,

opportunities to ask an expert, and blog posts.

Find support 24-7 from people who get what it's like to have cancer.

To join, search McMillan online community.

One, three. From Wondery, I'm David Brown, and this is Business Wars Daily on this Thursday, October 28.

Here's a riddle. What's chocolatey, peanut buttery, and wrapped in orange packaging?

If you guessed, Reese's peanut buttercups made by one Hershey's, well, we don't blame you,

but you'd be wrong, and that's the reason behind Hershey's recent cease and assist order.

The company instructed to cease and desist midday squares. That's a Canadian startup that

makes refrigerated, chocolatey, quote, superfood squares that they say help curb cravings between

meals. And the fledgling company, which was founded in 2018, has already had to think on its

feet to dodge a few clashes with the big boys in the sweet snack industry.

Even before, Hershey's reached out with a note involving a certain orange hue. Midday Squares was hit

with a warning from Kellogg's. See, Kellogg's owns Insurgent Brands, and Insurgent Brands makes

RX bars, those healthy snack bars made with egg whites and dates.

...