MicroVee: What Happened When I Sent a $400 Thank-You Gift | GaryVee Keynote Clip

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 25 May 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sometimes the smallest gesture creates the biggest return.

In this episode, I talk about one of my favorite stories ever—where a simple act of gratitude turned into a massive business opportunity. This is for all the entrepreneurs out there who are obsessed with scale and tech... but might be sleeping on the old-school moves that really build brand equity.

This isn’t theory—it’s a real case study of how doing the unscalable can scale your business better than any ad campaign. I also break down the mindset you need to win in today’s economy: either go all in on social media or go all in on relationships. The middle? That’s where businesses die.

🎯 If you're in business, marketing, sales, or customer service... this episode is your reminder that being human still wins.

We talk about:

📞 Why calling your old clients might be your next growth strategy
🎯 How a $400 jersey for a $100 customer led to a $6,000 sale
❤️ Scaling the unscalable: why gratitude is the edge
🧠 The mindset difference between winning and being forgotten
🚫 Why the “middle” in business is the worst place to be

🎧 Don’t sleep on this one—it’s a great example of how to actually do business in a meaningful way.

📍 Follow the podcast here first:
📌 @garyveeaudioexperience

📍 Follow me here:

Transcript

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0:00.0	Hey everybody, welcome to an all-new episode of MicroVe. In this clip, Gary shares one of his most
0:05.2	legendary business stories. It's a real-life example of how a tiny gesture, like sending a
0:09.9	$400 jersey to a random customer, sparked a ripple effect that led to a $6,000 order and potentially
0:16.1	tens of thousands more. If you're running a business or a brand and you're asking,
0:20.7	how do I stand out?
0:22.1	This episode has your answer. Let's get into it.
0:24.7	I believe that if you call every single person you've ever done business with over the last five years
0:30.1	and said, hi, I'll use Peter Holland here. If I'm reading my eyes, Peter. Hey, Peter, Holland,
0:37.0	it's Gary. Just calling you. I know we obviously worked, Peter. Hey Peter, Holland, it's Gary.
0:38.2	Just calling you, I know we obviously worked,
0:40.2	you know, did some work for you for 18 months ago,
0:42.4	just checking in if it's going well.
0:44.8	Is everything fine?
0:46.1	Good, thank you.
0:47.7	Hope you have the best day.
0:49.5	That's the lowest thing you can do.
0:52.7	Number two, you could also remember, because so many of you do,
0:56.3	or the people that work with you do, you could also remember that Peter liked Dwyne or like
1:01.4	the Kansas City Chiefs or had 16 dartboards in his basement because I don't know, he's a
1:06.1	fucking dart enthusiast. You could go buy a $50 dartboard and send it to him with a note and say,
1:14.4	hey, just wanted to thank you for your business 18 months ago. I believe that if you scale
1:20.2	the unscalable, right, we're in the whole talks of AI now and everything's so efficient,
	...

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