Michaell Magrutsche, The Smart of Art
Your World of Creativity
Mark Stinson
5.0 • 45 Ratings
🗓️ 17 October 2022
⏱️ 31 minutes
🔗️ Recording | iTunes | RSS
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Summary
We are back for another great interview on our podcast on how to unlock your world of creativity. Our guest today joins us on our around-the-world journey where we talk to creative practitioners about how they get inspired and how they organize ideas. And most of all, how they gain the confidence and the connections to launch their work out into the world. Our guest Michaell Magrutsche is an Austrian/Californian multimedia artist (painting, writing, music, film) and art adviser. Who recognizes many similarities that showed up in each art form. His passion is to discover patterns that reveal hidden functions in art. He is known to specialize in using his findings to elevate the exposure of art and foster clearer communication between all involved in the Arts.
Today we have a conversation about the starving artist, a topic that is well illuminated in his last book, The Smart of Art: A New Art Consciousness To Awaken Our Enthusiasm For Art. A book he wrote because of the insane phenomenon that 95% of all artists worldwide exist around the poverty line. We talk about reclaiming artists’ value and their passion and how a lot of creatives undervalue themselves and their work as well.
In our conversation, we discover that artists have never defined their value. When you go to other professionals, they can tell you exactly why you're paying $3,000 for their work but an artist has no idea how to value his masterpiece. Because the value of art is ultimately mostly assessed through the foreign system of capitalism and economy where other values are the rule. There is little incentive for the economy to make art a tangible system.
The market decides the value of an art piece when an artist creates a piece of art. In our talk, we realize that we know the art market, but we don't know art itself. As art is perceived today, it can no longer reveal its properties and true values because its ultimate evaluation is always tied to success, money, and fame. This is a huge misunderstanding since the art itself is where the value is. That's the purity of creativity is in art
His top tips to artists so that they are not categorized as starving artists are:
- Artists have to compartmentalize the magical process of creating. Because this is where they grow and get instant feedback on their creations.
- An artist has to disengage when they are done with their creation. Although that is a hard thing for artists. They can't disengage because the experience of creation was so magical
- They need to learn to detach after being done with the magic of creation. After they have milked the moment and they are now saturated. They can give the painting to the market so that their art can be pieced accordingly.
- If they cannot detach themselves then they need to get an expert, a businessman gallerist, or a manager is usually the best because they are detached. Because your attachment to your creation as an artist blinds and blurs, the sales.
If we knew more about creativity and art, we would know that as a creator one can abide but never submit to the creation of ourselves such as economy or technology. It always and only can lead to self-destruction if we try to submit to a system we created. Nature and humans are the most advanced systems on this planet.
Therefore, AI is ultimately nothing more than human frailty on steroids because the data stems from human imperfection. And therefore what the observation of art does is it pushes you into humanity and that's magic.
In conclusion, agree that we shouldn't be able to name art & poverty in the same breath.Michaell educates us that art is the language of wisdom and that we should get in touch with our wisdom. He invites artists to create art without bothering about the market. And he reminds them to milk the process because there is not a spiritual discipline stronger than the one experienced during the creation of art. Which is a way to keep in touch with your wisdom. That's why he calls art the language of wisdom. Lastly he urges artists to have this systems approach to have the business side and the valuation side of their work and to keep their egos a little bit more neutral so that they don't undervalue their work.
More on all Michaell’s work: Michaellm.com
Michaell Magrutsche
I am a multimedia artist, educator, author of 5 art-related books, and creator of the bi-weekly podcast THE SMART OF ART - The Power of Art and Creativity. I am a passionate creativity/art researcher that looks for art/creativity's true values for humans outside of any system. I am raising the awareness of our human potential, contrarily to man-made systems like technology and economy. I point to our untapped human abilities. Especially our truth compass and super-powers of humans’ inherent tools of creativity and healthy discourse. I try to plant seeds of awareness without selling something to STOP humanity from pondering problems to create more systems that humans have to deal with. We can heal the world and others by everyone “being the best YOU that you can be for YOURSELF." Humans need to understand non-man-made systems like nature and be the stewards of OUR habitat instead of man-made system like technology. #TheSmartofArt #MichaellArt
LinkedIn: https://www.linkedin.com/in/michaellart/
Transcript
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| 0:00.0 | Happy to your most original thinking, organize your ideas, and create the opportunities to launch your creative work. |
| 0:14.0 | Unlocking your world of creativity, with best-selling author and brand innovator, Mark Stinson. |
| 0:22.0 | Welcome back friends to our podcast Unlocking Your World of Creativity. |
| 0:27.0 | And this is the podcast where we talk about reclaiming and re-engaging with our own creativity and our process. |
| 0:35.0 | But also, there is that business side where you say, you know, I'm creating the work, but I need to launch it and get the value out of it, out into the world. |
| 0:44.0 | And that's the topic with my guest today, Michael McGrush. Michael, welcome to the program. |
| 0:50.0 | Hey, Mark. Good to see you. It's good to see you. Michael is a Vienna, Austria, born, raised, educated, now living and working in Southern California. So he's got a great global perspective. |
| 1:02.0 | Michael, you work with a lot of people and this last book that you wrote, The Smart of Art, talked about reclaiming their value and their passion. |
| 1:13.0 | The lot of creatives sort of undervalue and therefore the you've recognized it to the starving artist, you know, image. |
| 1:21.0 | But what is it about our passion for our our creativity that often needs to be reclaimed and rekindled. |
| 1:29.0 | So there's two issues here because you talked about the starving artist and also the reclaiming. So both the starving artist is. |
| 1:38.0 | And this is the symptom of all of the essence that I found in my last book. Artists have never defined their value when you go to a guy that does whatever I see goals or plumber or an electrician can tell you exactly why you're paying $3,000 for an artist has no idea. |
| 2:00.0 | It's just the ego, what the ego says, if somebody has has no value for art and says, give me 50 bucks for the painting. |
| 2:08.0 | And the other said, I want 40 bucks for the same painting, 40,000 bucks for the same painting. |
| 2:13.0 | And that's the problem and then that's the source of all problems because we have never defined ourselves. |
| 2:21.0 | We do. We have never said, I mean, in the old old days, the artists were guilds, but that's the same, you know, they were in guilds like, you know, making beautiful staircases and whatever. |
| 2:35.0 | But that's today's creative technicians, you know, NFT junkies or whatever. So the art itself is where the value is, that's the pure the creativity of the purity of creativity is in art. |
| 2:50.0 | So let me capture another score something you said about the ego, almost setting the price. Is it because we lack the confidence or is that we don't really know what our art is worth. |
| 3:03.0 | Because we don't know, super question, super question, because we don't know, we just doing it. I mean, look at, look at all these success books out there, look at everybody writes about success. |
| 3:18.0 | And I can tell you from myself only, I sold 11,000 dollar paintings, I, you know, was arts commission of Newport Beach, blah, blah, blah, blah. I had never an idea how I got there and how this happened. |
| 3:33.0 | I mean, if you really think about it, you assume after the fact that this is what you did, I did social media, I did this and I talked to the customer and then I sold. |
| 3:42.0 | You don't know that you can sell, you can't even tell your wife that you are, you want to give a wedding ring to your wife, do your future wife or husband. |
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