It's the Boomer and Geo podcast from WFAN.

All right, Boomer and Geo Company live for the build Ford Top Studio on the fan and CBS Sports Network.

By the way, just get ready to buckle up.

I'm always buckled up, man.

I'm always bick.

We always have.

And joining us right now, the founder and CEO of Fanatics, Michael Rubin, with Fanatics Fest coming back

to the Javitt Center in New York City, of course, June 20th through the 22nd, even bigger and

better. And we're going to be there broadcasting live, Evan and Tiki, BT, and Sal all weekend.

Michael, good morning. Thanks for being here. Good morning to you. Glad to be here.

You know, last time, or last year, you came in here, you were talking about Fanatics Fest, your dream and what it was going to be

like, and nobody really knew. And I was just telling you off the air. Including me, by the way.

I know, exactly. You were worried about it. And I told you that I had at least 10 or 20 of my buddies brought their kids to Fanatics Fest. They had a great time.

And it turned out to be a huge success.

And now this year, twice as big, right?

Yeah, I mean, sometimes you just got to go for it and see what happens.

And there had never been a sports festival.

I mean, as we know, there's tons of music festivals.

There's tons of trading card shows, but there's Comic-Con. When I saw all those things,

I'm like, why this is not exist in sports? And the answer is there's probably not another company

that could bring everyone together the way we do. And we work with 5,000 different athletes that

work with fanatics that sign memorabilia first, do trading cards, work with us in our core apparel business,

...