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Your World of Creativity

Michael Lee, Innotivity Institute

Your World of Creativity

Mark Stinson

Business, Arts, Education, Self-improvement, Marketing, Design

5.045 Ratings

🗓️ 11 May 2021

⏱️ 42 minutes

🧾️ Download transcript

Summary

Michael Lee, a South African creativity trainer, coach, and author.

He is also a Silicon Valley advisor, a TV screenwriter, and a film producer who has worked in Prague, Nigeria & South Africa.

His training is called "innotivity" (creativity and Innovation) 

Michael believes that creativity is a trait that we are all inherently born with. 

  • The best way to start being creative is to go ahead and just be creative. Creativity is a muscle that has to be exercised so as to get it going. A simple way to practice is freewriting.
  • Creativity is the process of confronting the problem and then solving the problem.in order to do that, you have to first think about the problem that's creativity, and then you have to take action that's innovation. 

Visit his website: www.innotidityinstitute.com

And read a rough transcript of our entire interview attached here.





Transcript

Click on a timestamp to play from that location

0:00.0

Unlocking your world of creativity. With Mark Stinson, Copyright 2021.

0:12.0

Hello again everyone, this is Mark Stinson and you've joined us on unlocking your world of creativity.

0:18.0

This is the podcast where we go around the world talking with creative experts about their inspiration

0:24.0

where they get their ideas, but also tools and techniques to organize those ideas.

0:30.0

And then most of all, how they gain the confidence and the connections to get their work out into the world.

0:36.0

And it's my real pleasure today to travel to Johannesburg, South Africa.

0:42.0

And we're talking with Michael Lee. Michael, welcome to the program.

0:46.0

Thank you very much Mark. I'm really grateful for you having me on here. That's just really a pleasure.

0:51.0

Well, it's great to talk to you. Michael is a real triple threat when it comes to creativity.

0:57.0

You know, he can help teach you a lot of the principles of creativity. He's got a master and certification program.

1:05.0

He's also a thought leader, but he's also advising companies, especially in Silicon Valley.

1:10.0

But also he's involved in the TV and film industry in the States, also in South Africa.

1:16.0

He's really formed a foundation for film and TV people there.

1:20.0

And so we're going to get into all of that. But most of all, he's the senior vice president and strategy director of innovation minds.

1:28.0

And he's the master of creativity and innovation coaching for something called the inotivity institute.

1:35.0

And Michael, maybe that's a good place to start. Tell us about inotivity. I love the word.

1:40.0

Thank you. It's a word that I it's a word that I struggled with for a while because some people can't say it. You say it perfectly.

1:48.0

Well, I practiced for the last day and I have.

1:51.0

It shows. So it's a really simple actually inotivity is obviously creativity and innovation in one word.

1:59.0

And in developing my training, you know, one of the things that that was really clear to me is that the worlds of creativity and innovation are very separate in reality, not because they need to be, but just because it's how we see things.

2:18.0

And you know, anybody who knows anything about coaching, you know, or especially NLP will will know about the idea of a meta program and a meta program is basically a personality and trait in the way.

2:30.0

So for example, you will have a meta program that dictates whether you're a big chunker or a small chunker. In other words, you like to talk a lot about details or you like to say, like, how was your day at work? It was good. Right.

...

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