Michael Jordan Is Still The Sneaker King
The Lead
Audible
3.7 • 2.1K Ratings
🗓️ 4 May 2020
⏱️ 28 minutes
🧾️ Download transcript
Summary
Last night on The Last Dance, ESPN’s documentary series about Michael Jordan and the Chicago Bulls, we heard the origin story of the Air Jordan, and its impact on everyone from Nas to Justin Timberlake. Today, we’re joined by The Athletic’s Wosny Lambre, who doubles as a reporter and a sneaker head, to discuss the impact of Jordan’s shoe revolution, which NBA player is the most sneaker obsessed, and why, even though he's nearly sixty years old, MJ is still the undisputed sneaker king.
Follow Wosny Lambre's coverage of the NBA, including fashion and culture:
https://theathletic.com/author/wosny-lambre/
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Transcript
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| 0:00.0 | I'm going to go on a tour. |
| 0:02.7 | I'm going to go on a tour. |
| 0:05.7 | Nike just come out with this new technology for their running shoes called Air Souls. |
| 0:11.0 | And obviously Michael played in the air. |
| 0:12.7 | I thought, I got it. |
| 0:13.7 | We're going to call it Air Jordan. |
| 0:15.7 | And Jordan. |
| 0:16.7 | I've got a pretty good ring to it. |
| 0:19.9 | For a kid who was almost like owning a lightsaber who starved, you needed that shoe to be |
| 0:27.0 | like it. |
| 0:29.5 | Last night on the last dance, ESPN's documentary series about Michael Jordan and the Chicago |
| 0:33.8 | Bulls, we heard the origin story of the world's most iconic line of sneakers, the Air Jordan. |
| 0:40.5 | And the lasting impact those kicks have had on everyone from Nas to Justin Timberlake. |
| 0:46.4 | Today we're joined by the athletics Wasney Lambray, who doubles as a reporter and a |
| 0:51.0 | sneakerhead to discuss the impact of Michael Jordan's shoe revolution, the strange sneaker |
| 0:56.3 | habits of today's NBA players. |
| 0:58.4 | And why even though he's approaching 60 years old, MJ is still the undisputed sneaker king. |
| 1:05.2 | The affiliation with Michael Jordan is why they can do billions of dollars in business, |
| 1:10.3 | but it's also why they can't make something emerge out of Mike's shadow. |
| 1:14.0 | It's just too big. |
| 1:20.2 | From Wondery and the Athletic, I'm Anders Keltow. |
| 1:22.4 | I'm Kavitha Davidson. |
... |
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