Welcome to Real Estate Coaching Radio, America's number one trusted resource for realtors who demand authentic real-time coaching.

Starring, award-winning real estate coaches Tim and Julie Harris.

Get ready for unfiltered, full-strength honesty about what is truly working

to get you into action and make you money in this new real estate boom.

Now to our hosts, Tim and Julie Harris.

We're joined today by Michael Gordon from Berkshire Hathaway Home Services, Fox and Roach Realtors, serving the Philadelphia metro area. For nearly the past 15 years, Michael has been the in-house marketing director for his wife and partner, Robin Gordon.

Michael is responsible for the fast response seller marketing campaigns, experienced with integrated

marketing technologies, and works closely with technology partners and vendors to ensure that

the team's listings

get maximum exposure in the local marketplace.

With Michael's experience and assistance and under Robbins' expert leadership,

the Gordon team has achieved over $1.25 billion in career sales and exceeded $159 million in 2014 annual sales.

Now, let's welcome Michael to the call as we join our host, Tim Harris.

So listeners, this is part two of a Michael Gordon interview.

One interview with Mike was not good enough, so now we're doing part two.

Well, the reality of it was he had some technical issues yesterday, so this is part two.

So, Michael, let's just jump right back in where we left off yesterday.

Good enough?

Sure.

Sure.

All right, you said a few things yesterday that had me pretty much thinking about the radio for the rest of the day,

and you said something in particular that I think is worth drilling down on. You said one of the reasons

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