Michael Farmer – An Inside Look Into Advertising Agencies

Smart People Podcast

Smart People Industries

Society & Culture, Business, Education

4.6 • 736 Ratings

🗓️ 7 September 2015

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

Advertising agencies are caught between fee-cutting clients and profit-hungry owners. In the meantime, their creative workloads are growing, driven by increased TV, digital and social advertising. How do agencies generate profit margins under these circumstances? Through downsizing, salary freezes and ‘juniorizing.’ Agencies are disinvesting in capabilities at a time when their clients’ marketing challenges have... Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Are you a smart booker or a silly booker?
0:07.4	Smart bookers get access to a three airport lounge by booking a five-star holiday with On the Beach.
0:13.8	Silly bookers?
0:14.8	Well, enjoy those cues at the bar.
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0:29.7	On the beach.
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0:43.4	Search for Adobe Express to find out more.
0:47.6	Is your company's brand feeling a little tired?
0:51.5	Then you need to know about Schoolhouse, a brand design agency.
0:54.1	Taking a multidisciplinary approach,
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1:01.2	They know the value of client relationships
1:03.0	based on quality and trust.
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1:07.5	it's how they do it that makes the biggest impact.
1:10.8	Which is why Schoolhouse is focused on finding your brand truth and not just your brand story.
1:16.9	Schoolhouse, the branding brand.
	...

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