The Hello and welcome to scouting for growth. Today I'm joined by Michael Dodd, a brand and capital-raised guru who founded Brand Iron 20 years ago.

Michael does something like me. He combines his branding and market-making experience with his investment reporting analysis strengths

to shape a company dedicated to creating Congerant brands supported by strong financial and investment stories.

With this approach, Michael helped companies is supported over the years,

raise over $5 dollars of capital.

When I asked Michael about branding, he shared, most people think of branding as how they present themselves and their company.

I take branding beyond simply the message into something that produces tangible results by integrating branding into all areas of business.

Think about sales, marketing, operation, finance.

You can create a dynamic value proposition that comes alive, gets leads and generate revenues.

And I certainly believe in this because of my value creation background.

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With no further ado, let's welcome Michael. Hi Michael, so good to have you today.

Well, thank you so much for having you. I really appreciate it.

Well, I'm very curious to learn about all the great things you have done in this lifetime. I know you have an

amazing experience and you know first of all let's just start about who is Michael.

What has Michael done for the past years and your special story about your journey to Michael? Thank you so much for having me. I appreciate it.

A little bit about myself, my background.

I've got a company now called Brand Iron, we've been around 20 years. So we do, we say we forge brands, we drive revenue. Really what that

means is we work with companies to identify what's unique about their brand,

how do we successfully package and communicate that,

...