Michael Cohl

Tetragrammaton with Rick Rubin

Rick Rubin

Society & Culture, Arts, Philosophy

4.6 • 908 Ratings

🗓️ 28 August 2024

⏱️ 91 minutes

🔗️ Recording | iTunes | RSS

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Summary

Michael Cohl is an internationally acclaimed Emmy and Tony Award-winning live entertainment producer and concert promoter. In his 55-year career, Cohl’s expertise spans a broad range of live experiences, from music to sports, theatre, and film. He is the Chairman of EMC Presents and founder and CEO of S2BN Entertainment, which brings highly immersive and interactive live entertainment to global audiences, including music and film experiences, as well as the Harry Potter exhibition and Pink Floyd exhibition. Cohl has notably overseen the tours and related merchandising for over 150 world-renowned artists, including David Gilmour, Barbra Streisand, Phil Collins, Genesis, and The Rolling Stones. One of the most prolific figures in his industry, Cohl has been inducted into the Canadian Music Hall of Fame, and he is the subject of CBC’s 2006 documentary, Satisfaction: The Life and Times of Michael Cohl. He is the recipient of the NAACP Image Award, GLAAD Award, Peabody Award, and Billboard’s Legend of Live Award. Currently, Cohl continues to shape the entertainment landscape with projects including A Night with Janis Joplin, Bat Out of Hell: The Musical, David Gilmour’s Concert Tour, Asi Wind: Incredibly Human, and The Big Apple Circus. ------ Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra ------ Squarespace https://squarespace.com/tetra ------ Lucy https://lucy.co/tetra ------ House of Macadamias https://www.houseofmacadamias.com/tetra

Transcript

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0:00.0	Tetragrammaton.
0:03.0	Tetragrammaton.
0:06.0	Tetragratom.
0:09.0	So I went into the merch business, not to be in the merch business, but because if I'm in the dressing room, or my reps are in the dressing room, all over the world, because merch you could do the world.
0:35.4	They didn't divide it up the way they did concerts.
0:45.1	So I said, I need to go in the merch so that when some smart-ass agent says to some manager we're not going to use coal i'm going to count on them being good people and saying no no
0:51.8	no coal's our merchandiser he He was just in Melbourne with us.
0:55.5	He was at London.
0:56.7	You'll use coal.
0:58.1	And everything always went back to that core.
1:00.7	I have to control the music in my territory.
1:05.8	So now we have a merch company.
1:07.6	We have the agency.
1:10.6	In 84, Michael Jackson has Thriller.
1:15.6	And it's, nothing's ever been that hot.
1:19.6	I don't think Taylor Swift's as hot as he was then, relatively speaking.
1:23.6	Even the Beatles, they were hot, but oh my God, Michael Jackson.
1:28.3	But I go to the bank and I borrow $3 million to get the merch rights to Michael Jackson.
1:36.4	And we're ecstatic.
1:38.7	And I'm thinking it's going to get us the two or two.
1:42.0	Who's involved in that?
1:44.0	I'm named Frank DeLeo and Norman Perry.
	...

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