Right now, I think about Michael Bloomberg as this kind of shadow presidential candidate.

He's always sort of around, but he's never quite there.

He hasn't turned up on a debate stage.

He won't be on a ballot for weeks.

But if you watch TV or open up Facebook, you cannot avoid this guy.

It is a national crisis.

He caught the ad he bought for the Super Bowl, the one about his campaign against gun violence.

When I hurt my glitz stepping into the ring, I thought, now we have a dog in the fight.

Or there was that ad trolling President Trump ahead of the state of the union.

The real state of the union, a nation divided by an angry out of control president.

Bloomberg has even made an ad featuring endorsements from dogs.

I like Mike.

I like Mike.

There are Mike Bloomberg ads everywhere.

I like Bloomberg's dog.

I approve this message.

Isaac DeVare says, the thing about being a billionaire, is that someone like Mike Bloomberg

can be the center of attention before he says much of anything.

It's not just the ads.

No one before he was running for mayor, or even now, would describe him as like a natural politician.

He just knows that he's the most important person there, at least in his mind.

Isaac has covered Bloomberg's political career for more than a decade.

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