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This is Masters in Business with Barry Rittles on Bloomberg Radio.

This week I was privileged to travel to the University of Chicago to the Booth School of Business,

where I got to sit down with Eugene Pharma, Nobel laureate, Chicago Booth School of Business,

founder of the efficient market hypothesis, creator of effectively the 35 and 7 Pharma French

factor model, basically the father of modern finance. I don't know how else to describe him.

Along with his best student, David Booth, co-founder of Dimensional Funds,

the person that the Booth School of Business is named after,

what can I tell you? I flew out to Chicago,

basically went to the Booth School of Business at the University of Chicago,

...