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The Intrinsic Value Podcast - The Investor’s Podcast Network

MI293: Hacking Marketing & Growth w/ Cody Schneider

The Intrinsic Value Podcast - The Investor’s Podcast Network

The Investor's Podcast Network

Investing, Education, Business

4.6592 Ratings

🗓️ 19 September 2023

⏱️ 56 minutes

🧾️ Download transcript

Summary

Robert Leonard chats with Cody Schneider about all things digital marketing and online business. Cody Schneider has held various Head of Growth roles at startups, helping them scale rapidly, and has now founded two successful SaaS businesses, SwellAI and Drafthorse AI. IN THIS EPISODE, YOU’LL LEARN: 00:00 - Intro. 09:33 - What niche sites are and how they work. 12:06 - How AI is impacting content generation. 30:44 - If niche sites are still viable with AI hitting the scene. 33:26 - Why you should be posting content on Twitter. 41:23 - Why brand is so important. 44:10 - How to grow a podcast. 51:44 - How to grow a newsletter. *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Buy Then Build by Walker Deibel. The EXITPreneur’s Playbook by Joe Valley. Related episode: Listen to Building an Online Business Empire w/ Jacky Chou, or watch the video. Related episode: Listen to Investing In (and Building) Online Businesses w/ Mike Vranjkovic or watch the video. NEW TO THE SHOW? Check out our Millennial Investing Starter Packs. Browse through all our episodes (complete with transcripts) here. Try Kyle’s favorite tool for picking stock winners and managing our portfolios: TIP Finance. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: Fiscal.AI Connect with Robert: Twitter | Website Connect with Cody: Twitter | Website Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to TIP.

0:02.2

In this week's episode, I chat with Cody Schneider about all things digital marketing and online business.

0:08.9

Cody Schneider has held various head of growth roles at startups, helping them scale rapidly,

0:14.5

and has now founded two successful SaaS businesses, Swell AI, and Draft Horse AI.

0:20.2

This episode is a perfect example of why I personally

0:24.4

like podcasting. Cody is someone I've followed on Twitter for a bit and found some of his content

0:31.5

really interesting. It led me to think a bit deeper about things and I developed questions about

0:36.3

what he was talking about.

0:43.4

Rather than DMing him as a random follower and hoping that he responds, I was able to invite him as a guest on this podcast with hundreds of thousands of listeners each month and get my specific

0:48.8

questions answered. If you've been thinking about starting a podcast, this benefit might be

0:53.6

worth doing so on its own.

0:55.8

And in this episode, Cody will tell you how to grow it. And now, without further delay, let's get

1:00.9

right into today's episode with Cody Schneider. You're listening to Millennial Investing by the

1:07.0

Investors Podcast Network, where your hosts, Robert Leonard, Patrick Donnelly, and Kyle

1:11.9

Greve interview successful entrepreneurs, business leaders, and investors to help educate and

1:18.1

inspire the millennial generation.

1:24.1

Hey everyone, welcome back to the Millennial Investing Podcast. I am your host today,

1:33.3

Robert Leonard. And with me today, I have Cody Schneider. Cody, welcome to the show.

1:38.9

Robert, thanks for having me, man. Super stoked to be here. Love the pod, the newsletter. So it's pretty

1:42.8

exciting to be on and talk to you.

1:44.8

Thank you for saying that. Yeah, I appreciate it. Usually I ask guests on podcasts and just most

1:49.7

podcasts, they ask for their background. It's like kind of a formality. But in your case, I'm actually

...

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