MI100: Masterclass on Building an Online Course Business w/ Jacques Hopkins

The Intrinsic Value Podcast - The Investor’s Podcast Network

The Investor's Podcast Network

Investing, Education, Business

4.6 • 592 Ratings

🗓️ 7 July 2021

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

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Summary

IN THIS EPISODE, YOU’LL LEARN: 5:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him 12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today 18:15 - Why there is a misconception that online courses are an easy way to riches, 21:28 - What other myths there are around online courses, and what the actual truth is 23:94 - How to actually convert YouTube viewers into customers and what kind of call-to-action one can use to do so 36:38 - What to consider when deciding to quit one’s job and what kind of “ah-ha” moments to watch out for in order to take the leap into becoming a full-time entrepreneur 46:07 - Where to start when building an online course and how to build an audience without any existing following 48:21 - If starting on YouTube is a good strategy when building an audience for an online course and if it can be an additional revenue stream (or just a purely top-of-the-funnel type strategy) 54:02 - What a funnel is and what it means when something is top-of-funnel 55:52 - How to think about the dynamic of giving away content for free versus making people pay for a product 59:43 - The big shift that happened in Jacques online course business that saved him from going back to his former job 58:36 - What an evergreen funnel is and the work needed to make one actually work 1:01:22 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today 1:04:48 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator 1:14:03 - How to focus as an entrepreneur, especially if you want to create multiple projects 1:17:34 - Habits or principles to incorporate into one’s life that will lead to success And much, much more! *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Get more FREE content from Robert Get a FREE audiobook from Audible Jacques Hopkins’ podcast, The Online Course Show Jacques Hopkins’ The Online Course Guy website Ramit Sethi’s book I Will Teach You To Be Rich Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion All of Robert’s favorite books SPONSORS Support our free podcast by supporting our sponsors: Fiscal.AI Read this episode’s transcript and full show notes on our website. Connect with Jacques: Youtube | Instagram | Website Connect with Robert: Twitter | Instagram HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Transcript

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0:00.0	You're listening to TIP.
0:02.3	Robert, can I, I would love to stop for one second, man, and just add to that.
0:05.8	I love that call to action.
0:07.3	Obviously, asking your audience is a really good thing, but I would love to challenge both
0:12.1	you and the audience a little bit further than what you just did.
0:18.3	Today's episode of millennial Investing is a special one.
0:22.8	It marks the 100th episode of the show, and today's guest is one of the few people I'd
0:29.1	want to share episode 100 with.
0:31.7	In this episode, I chat with one of my mentors, Jock Hopkins.
0:36.1	Jock and I talk about his journey as an entrepreneur,
0:39.1	how he dealt with failure and applied those lessons he learned to his present business,
0:44.1	where to start when building an online business and an online course, how to build an audience
0:48.9	without an existing following, how to use YouTube and an evergreen funnel, and much more. Jacques worked as an engineer
0:57.3	for about eight years before quitting his job and turning his biggest hobby into a highly
1:02.0	successful online piano course. Piano in 21 days has brought in over $2.5 million in revenue
1:09.0	to date, with over 7,000 students all over the world. Today, Jacques
1:14.7	supports his family with the passive income from his course while teaching others to do the same
1:19.5	on the online course show podcast. If you have any interest in online business or online
1:26.3	courses specifically, be sure to check out Jock's podcast.
1:31.2	I know he just put a hold on it. He's actually just put a little bit of a pause on it and he's
1:35.8	working on some other things. And so he won't have as many new episodes coming out, but there's
1:41.0	a huge backlog of episodes. And when I say I've listened to almost every single one, I truly mean it.
	...

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