MI022: Building Your Brand Through Fandom with David Meerman Scott (Entrepreneurship Podcast)
The Intrinsic Value Podcast - The Investor’s Podcast Network
The Investor's Podcast Network
4.6 • 592 Ratings
🗓️ 8 January 2020
⏱️ 49 minutes
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| 0:00.0 | You're listening to TIP. |
| 0:02.7 | On today's episode, I sit down with marketing and PR expert David Meerman Scott. |
| 0:08.5 | David is a well-known keynote speaker, author of 10 books, three of which are international |
| 0:14.0 | bestsellers, an advisor and board member for large successful organizations such as HubSpot |
| 0:20.2 | and is a strategic partner at a venture |
| 0:22.6 | capital firm. |
| 0:24.7 | You're listening to Millennial Investing by the Investors Podcast Network, where your host, Robert |
| 0:30.5 | Leonard interviews successful entrepreneurs, business leaders and investors to help educate and |
| 0:36.0 | inspire the millennial generation. |
| 0:47.5 | Welcome to today's show. As always, I'm your host, Robert Leonard, and I'm excited to have |
| 0:52.4 | David Mirman Scott with me today. Welcome to the show, David. Hey, great to be here, Robert Leonard, and I'm excited to have David Mirman Scott with me today. Welcome |
| 0:55.1 | to the show, David. Hey, great to be here. Robert, thanks so much for having me on. Talk to us a bit |
| 1:01.3 | about your background and your story. How did you get to where you are today? So I got out of school, |
| 1:07.1 | and I thought I wanted to be a bond trader. So I got a job on Wall Street on a bond |
| 1:12.0 | trading desk at Dean Witter and I hated it. I hated people yelling in the phones and window |
| 1:19.1 | this offices and it just wasn't my thing, but I really loved the information behind the bond |
| 1:25.4 | trading that people were using. Companies like Dow Jones and Reuters |
| 1:29.1 | providing that information. So I went to work in the real-time financial information business, |
| 1:34.2 | and I did that for about 15 years. I was based mainly in Asia, seven years in Tokyo, two years in |
| 1:41.2 | Hong Kong, and then came back and worked for a couple of years |
| 1:44.4 | in the Boston area, all of it in the financial information business, most recently |
| 1:48.1 | at a company called Thompson Reuters. And they fired me in 2002, and then I started doing |
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