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The Intrinsic Value Podcast - The Investor’s Podcast Network

MI Rewind: Warren Buffett’s #3 & Charlie Munger’s #1 Business Book of All-Time w/ Robert Cialdini

The Intrinsic Value Podcast - The Investor’s Podcast Network

The Investor's Podcast Network

Business, Education, Investing

4.6592 Ratings

🗓️ 27 May 2022

⏱️ 63 minutes

🧾️ Download transcript

Summary

IN THIS EPISODE YOU’LL LEARN: 03:08 - What influence is and why there is so much psychology in persuasion. 07:37 - What the levers of influence are. 28:36 - How the world of digital business is impacted by influence. 32:06 - What makes our cell phones addicting? 36:12 - How do we spot phony online reviews and why this is important? 39:49 - Why personalizing gifts increases the returns of gifts. 47:13 - Which psychological principle Coca-Cola missed that led to a disastrous marketing decision. 48:50 - Why Amazon offers to pay each of its fulfillment employees up to $5,000 if they quit. 54:56 - The question can job candidates ask at the start of an interview to increase their chance of success. 57:49 - What the unity principle of influence is. And much, much more! *Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members. Robert and Clay’s tool for picking stock winners and managing our portfolios: TIP Finance. Robert Cialdini’s Book Influence, New and Expanded: The Psychology of Persuasion. John Rulin’s Book Giftology. Gary John Bishop’s book Do the Work. SPONSORS Support our free podcast by supporting our sponsors: Fiscal.AI Connect with Dr. Robert Cialdini: Website | Facebook | Twitter |Linked In Connect with Robert: Website | Instagram | Twitter HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it!  Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to TIP.

0:02.9

On today's show, we continue to revisit some of my favorite podcast from the past in this

0:08.4

millennial investing rewind.

0:10.2

If you've missed our previous rewind episodes, we've started to reshare some older episodes

0:15.7

that are my favorites for a few reasons.

0:18.7

One, we get a bunch of new listeners each week, so the new listeners may not have heard

0:23.1

this episode before.

0:24.7

Two, even if you've been listening for a while, you may have missed this episode when

0:29.2

it originally came out.

0:30.9

Or three, even if you've heard it before, it can be a great episode to learn from again.

0:36.4

If you've already heard this episode or you're not interested in hearing it, feel free to just skip it.

0:40.7

There's no harm in that, and you can pick up with our new episodes next week.

0:44.9

All right, guys, that's all I had for you for this new intro.

0:48.2

Everything going forward is going to be from the original show.

0:51.3

Hope you guys enjoy it.

0:55.7

On today's show, I chat with Dr. Robert Chaldeini to discuss his book, Influence,

1:01.5

new and expanded, The Psychology of Persuasion. Dr. Chaldini is a New York Times bestselling

1:07.6

author of Influence and Presuasion, CEO and president of Influence at Work,

1:13.2

where they focus on ethical training, corporate keynote programs, and the CMCT Chaldini Method

1:19.8

Certified Trainer Program. He received his PhD from the University of North Carolina and

1:25.4

postdoctoral from Columbia University. In acknowledgement

1:28.9

of his outstanding research achievements and contributions in behavioral science, he is frequently

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