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Made for Profit

MFP 110: Finding Your Audience with Evan & Katelyn

Made for Profit

Brad Rodriguez & John Malecki

Leisure, Business, Careers, Hobbies

5620 Ratings

🗓️ 20 August 2019

⏱️ 71 minutes

🧾️ Download transcript

Summary

We’ve got a fun interview today with our favorite maker husband and wife duo, Evan and Katelyn.  They’ve been running heavy as full time content creators just over a year now. They ran a small goods business selling wholesale into West Elm before going all-in on content.  It’s a great conversation on the transition from […]

The post MFP 110: Finding Your Audience with Evan & Katelyn appeared first on MADE FOR PROFIT.

Transcript

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0:00.0

Welcome to Made for Profit, a podcast where we talk business in the shop and help you monetize as a maker.

0:05.8

Each week we cover business topics to help you grow your full-time business or your side hustle.

0:10.1

We'll also bring you interviews from a variety of people winning in their space to share valuable business insights and life lessons.

0:16.5

I'm Brad Rodriguez, a full-time content creator running Fix This Build That.com.

0:20.6

And my co-host, John Mulecki, runs a full-time furniture company and his content site,

0:24.7

John Mellecki.com.

0:26.0

We've been growing our successful businesses online, and we want to bring you into the conversation

0:29.8

and help you grow along with us.

0:41.0

Welcome to episode 110.

0:46.6

We've got a fun interview today with our favorite maker, husband and wife duo, Evan and Caitlin.

0:51.0

They've been running heavy as full-time content creators for just over a year now.

0:55.2

But before that, they were running a small goods business, selling wholesale into West Elm and doing content on the side. So it was a great conversation talking to them about

1:00.1

the transition from full-time jobs to the side hustle to now full-time content creators. And they

1:05.6

also go into how they found their whole new audience. They've pivoted their channel and they're

1:10.4

seeing some massive gains.

1:12.3

Yeah, massive gains is probably an understatement.

1:14.8

I mean, they are killing it.

1:16.9

Absolutely killing it.

1:18.9

Scooping over 200,000 new subscribers in the last year,

1:23.2

they recently passed 30,000 and who knows,

1:26.4

they could even be at 400,000 subscribers as we speak.

1:29.5

They've got over 26 million, yes million channel views on YouTube alone, and these two are what

...

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