Welcome to Made for Profit, a podcast where we talk business in the shop and help you monetize as a maker.

Each week we cover business topics to help you grow your full-time business or your side hustle.

We'll also bring you interviews from a variety of people winning in their space to share valuable business insights and life lessons.

I'm Brad Rodriguez, a full-time content creator running Fix This Build That.com.

And my co-host, John Mulecki, runs a full-time furniture company and his content site,

john Mellecki.com. We've been growing our successful businesses online, and we want to bring

you into the conversation and help you grow along with us.

Welcome to Episode 82.

We're launching a brand new series today with our interviews,

and as a compliment to our talks with our awesome makers and content creators,

we're flipping it over to the other side of the table.

We're going to be interviewing some leaders from the brands themselves.

We're starting off our brand talk series with our friend Craig Coffey,

who's the director of marketing and communications at Lincoln Electric.

Craig has been with Lincoln for seven years managing the marketing and communications for this massive welding company, and he's brought on some heavy-hitting influencers in the

makerspace.

And he's on the show today to tell us about what he thinks about content creators and how

he works with them and how you can work with brands better.

He'll also be sharing with us some more about an upcoming event they have called Spring

Make.

Craig gets into the details of Spring Make during the show, so stay tuned for all of the info

about that later on.

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