Welcome to Made for Profit, a podcast where we talk business in the shop and help you monetize as a maker.

Each week we cover business topics to help you grow your full-time business or your side hustle.

We'll also bring you interviews from a variety of people winning in their space to share valuable business insights and life lessons.

I'm Brad Rodriguez, a full-time content creator running Fix This Build That.com.

And my co-host, John Mulecki, runs a full-time furniture company and his content site,

John Mellecki.com.

We've been growing our successful businesses online, and we want to bring you into the conversation

and help you grow along with us.

Welcome to episode 29. This week we're going to talk about something vital to any business,

and that's brand identity. From your business name to your logo, this is usually the first impression that you're giving to your customers in your audience. We'll talk about how John

and I came up with our business names and the evolution of our branding and logo work with our businesses as well as made for

profit. What's up, John? Continuing on that audible kick, man, what are you listening to now?

So right now I am trucking through principles by Ray Dalio. Ray Dalio is the founder of Bridgewater

Associates, which is the largest hedge fund in the world,

I believe.

And it's pretty cool.

Ray talks about how he started the business.

He grew up in New York and built this business on his own back.

He goes through the principles that got him there and the principles that he uses in life

and in business.

So it's pretty cool.

I'm not really into investing, but it's awesome to see someone as successful as Ray talk about

...