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disclosures. Hi, everyone. It's Marketplaces week over here, thanks to our consumer team

releasing a new index of the next industry-defining marketplaces. You can check that out at

A6NZ.com slash Marketplace 100. But what happens as such marketplaces and other platforms and

products evolve over time, as do their users. The conversation that follows is one of our more

popular episodes from a couple years ago, featuring general partners Andrew Chen and Jeff Jordan

in conversation with me on how after you acquire users, which we covered in another episode,

then how do you keep them engaged, retain them, and even resurrect or re-engage them.

And what are the key metrics?

But first, we began with what happens after the initial acquisition as different kinds of

users join a product or platform over time.

What does that mean for engagement?

And where do cohort analyses come in?

One of the things that you see is that people end up using these products

very differently because the kinds of users that you're getting are changing over time. You know,

when you look at something like Rideshare, you know, all the early cohorts are basically people in

urban areas. And then these days, all of Rideshare is more like suburban or rural folks because, you know, you've saturated

all of the center. And so what you tend to see is as you acquire your, you know, folks, you know,

your core demographic out, that actually ends up showing up in the engagement. And so, you know,

going back to the natural, like, kind of gravity to the whole thing, this gravity also hits

...