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The Times Tech Podcast

Metaphysic’s Martin Adams: “Copyrighting humans”

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9654 Ratings

🗓️ 12 January 2024

⏱️ 47 minutes

🧾️ Download transcript

Summary

The Sunday Times’ tech correspondent Danny Fortson brings on Martin Adams of Metaphysic to talk about using artificial intelligence in entertainment (3:20), the Tom Cruise moment (5:50), how the technology is accelerating (9:20), what it means for Hollywood (13:10), scaling humans (17:35), how much data is needed (22:40), copyrighting people (25:20), the election (30:10), his early days running raves in London (34:35), growing up in Essex (37:40), going to Harvard law (38:45), and the first AI feature film (40:00).

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Transcript

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0:00.0

Yo, technology.

0:02.9

What is it all about?

0:04.4

But do you have any sense of when it is realistic that like a feature film, for example,

0:12.4

either animated or whatever, real life, can be made in a way that's effectively, you know,

0:19.0

done without actors or done basically, you just write it

0:21.6

and it, you know, text to video, it becomes a thing.

0:26.5

I do not think it's that far away. I think that the basic technologies to do that are starting to

0:36.1

be released now.

0:39.6

I would say within a year or two,

0:44.5

we will be able to have what we can somewhat defensively call a feature film that is 80% driven by these technologies. Hello and welcome back to Danny in the Valley.

1:05.7

How was everyone's new year?

1:07.7

I feel like I can't even speak about New Year's because it's been like

1:10.9

10 days already, which feels, you know, like a violation of the statute of limitations. So

1:17.0

apologies. But I hope you had a fantastic break. I certainly did. I overindulged. So now I'm trying

1:23.2

to recover a bit, you know, get back to my fighting weight. And here we are in 2024. And while it is a new

1:29.3

year, not a ton has changed. AI is still the thing that is roiling virtually every industry.

1:37.2

Hollywood is no different. So to that end, we have a fabulous guest this week. He is right at the forefront of that change.

1:46.5

Martin Adams is a co-founder of a company called Metaphysic.a.I. They have developed some

1:53.4

really incredible technology that uses AI to transplant a star's face onto someone else's body

2:00.5

to de-age people. If a film needs someone to look a star's face onto someone else's body, to de-age people if a film needs someone

2:03.9

to look a little younger than they are, etc. And I came across metaphysic recently at an AI event,

2:10.4

and they had a screen up on the stage next to where Martin was talking with a journalist. And as they

...

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