Some strong pushback from Mark Zuckerberg on Apple's VR headset competitor.

That's the focus of today's Tech Check with Steve Kovac.

Hey Steve.

Yeah, Carl, Mark Zuckerberg going after Apple, his new rival in mixed reality headsets

yesterday in a meeting with all hands with meta employees.

According to leak audio of the meeting obtained by the verge Zuckerberg

Zuckerberg criticized Apple's new Vision Pro headset

particularly on that $3,500 price tag. Zuckerberg saying quote I think that

their announcement really

Showcases the difference in values and the vision that our companies bring to this in a way that I think is really important

We innovate to make sure that our products are accessible and affordable to everyone as possible.

Now Apple's Vision Pro costs more than three times

Meta's a thousand dollar Quest Pro headset that came out last year and a $500 consumer

model for Meta is coming later this year.

Now it's setting the stage for a high versus low end battle for headsets next year when the Vision

Pro launches here in the US.

And it's not just about headsets though, Zuckerberg laying out an AI roadmap for his employees

saying generative AI can help users build things in the metaverse.

Also bringing generative AI features to Facebook apps like a soon

to be launched stickers feature for Messenger. Also according to the verge

Meta Chief Product Officer Chris Cox showed off the company's upcoming Twitter competitor that's based on

Instagram, clearly trying to capitalize on Twitter's issues including those losses

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