Meta and plugs political ads.

Hello and you're listening to the Marketplace Morning Report live from the BBC World Service.

I'm Leanna Byrne.

Good morning.

Meta, the company behind social media giants Facebook and Instagram is taking steps to tackle digital

manipulation in its political ads. The move comes amid growing worries that AI could influence

election outcomes globally. Here's the BBC's technology reporter

Imran, Raman Jones. What we're talking about here is deep fake so that's when

AI is used to change what someone says or what they do in a video and the audio can be changed or even in a picture.

It can also be used for other things like undermining election integrity or in conflicts like in Russia and Ukraine.

What Met is asking advertiser to do is when it comes to political adverts and also

adverts to do with social issues, they're telling the advertisers they need to mark the

adverts and tell them when they've used digital manipulation and then that will show a

marker to the user on the other end that this advert has been manipulated digitally.

So how's matter going to stop on flagged Deep Fix?

They said because they have their existing misinformation rules in place, this is really about making it clearer.

Some people could say it's them being asked to mark their own homework,

but it matters say that they have moderation in place which is done by AI itself and also by people

to make sure that these don't get through. And why bring in the policy now?

They've definitely been used in elections before,

not just on meta platforms, but on other online platforms.

So there were some examples in India

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